AI SEO Expert Will Scott Shares Insights at Leading European Conferences
October 22nd, 2025 by
Search Influence continues to advance the conversation around AI SEO on a global scale.
This fall, CEO and Co-Founder Will Scott represented the agency at two of Europe’s most respected industry events, SEOktoberfest G50 Summit in Austria and SMX Advanced Europe in Berlin, sharing insights on how artificial intelligence is reshaping search, content, and visibility.
Bringing AI SEO Expertise to the Global Stage
At SEOktoberfest, an invite-only event limited to just 50 of the top SEO professionals globally, Will joined peers from leading organizations, including Google, Yoast, and Faber Company, to explore the next generation of AI search and generative engine optimization (GEO).
The gathering fosters open discussion among industry pioneers, offering a rare opportunity to exchange forward-thinking strategies about how artificial intelligence is redefining visibility and authority in search.
Will’s participation highlights Search Influence’s position among agencies advancing the real-world application of AI SEO — ensuring clients benefit from strategies informed by direct collaboration with the industry’s brightest minds.
Advancing AI SEO Strategy at SMX Advanced Europe
Following SEOktoberfest, Will spoke at SMX Advanced Europe 2025 in Berlin, delivering the session “AI Tools for Creation, Deployment & Tracking.” The two-day event is known for fast-paced, expert-level presentations designed for experienced search professionals who want to deepen their technical and strategic knowledge.
In his session, Will shared actionable approaches for integrating AI SEO tools into marketing workflows. His presentation emphasized how agencies and in-house teams can harness AI to enhance creativity, streamline execution, and measure success more effectively.
These insights are part of Search Influence’s ongoing commitment to helping brands adapt to a rapidly changing search environment — where visibility depends on mastering traditional SEO fundamentals and emerging AI search capabilities.
Continuing the Conversation on AI Search
Will’s European appearances build on a growing list of speaking engagements, including SMX Advanced Boston, SMX Online Masterclasses, Local U, and Pubcon, where he has helped marketers understand and apply AI SEO. His expertise continues to position Search Influence at the intersection of AI innovation and strategic SEO, helping clients thrive in a marketplace transformed by generative search.
Maximize Your Success With Proven Industry Experts
At Search Influence, we don’t just talk about online growth. We engineer it.
Our team combines deep industry knowledge with cutting-edge AI SEO strategies to help clients in higher education, healthcare, hospitality, and more rise above the competition.
Every strategy we craft is backed by data, driven by results, and designed to unlock your full potential.
Contact the AI SEO experts at Search Influence and transform your digital presence into a sustainable engine for visibility, authority, and measurable growth.
