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News
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Paid Search vs. Paid Social in an AI-Driven Funnel
Key Insights Paid search and paid social do not compete. They complement each other. Paid social creates demand and brand awareness, while paid search captures high-intent users actively searching for solutions. AI has compressed the marketing funnel. Users now move fluidly between social media feeds, AI Overviews, and search engine …
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Will Scott Shares Higher Education AI Search Research in Search Engine Land Article
Search behavior has evolved. Most SEO strategies haven’t. AI Overviews appear before organic listings. LLM answers shape early trust. Citations determine which brands make it onto a user’s shortlist at all. New AI search research makes that shift impossible to ignore. In a recent article published in Search Engine Land, …
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Foundational SEO vs AI SEO: Paula French on What Businesses Actually Need
Search is evolving fast. But that doesn’t mean the foundation disappears. On February 6, Paula French, Director of Sales and Marketing at Search Influence, joined the SEO On-Air podcast to unpack one of the biggest questions in digital marketing right now: what is the real difference between foundational SEO and …
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Your AI Traffic Has Plateaued. Now What?
Key Insights The AI traffic plateau is real and expected. The experimental growth phase is over; we’ve entered an optimization and efficiency phase. AI-referred traffic is smaller but higher quality. Engagement time and intent consistently outperform traditional organic sessions. Visibility ≠ measurability. AI Overviews and AI Mode remain partial black …
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Harvard Law School’s Program on Negotiation Partners With Search Influence for AI SEO Audit
Harvard Law School’s Program on Negotiation has engaged Search Influence to conduct a comprehensive AI SEO audit. This audit will focus on how the program’s academic content is represented across AI-driven and traditional search environments. As generative search tools and AI-powered summaries continue to influence how people discover and evaluate …
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How to Set Up AI Traffic Tracking in GA4
Key Insights AI platforms are regularly sending real users to websites. This traffic exists today, even if it hasn’t been tracked or discussed widely yet. GA4 doesn’t clearly identify AI-driven visits on its own. Without proper setup, those sessions get grouped with other referrals and are easy to overlook. Visits …
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The Future of Search Marketing as AI Search Optimization Expands Beyond Google
Key Insights Search no longer lives in one place. Today’s search behavior spans Google, Reddit, YouTube, social platforms, and AI tools. AI is now the connective tissue of search. AI systems increasingly synthesize answers from multiple platforms, meaning visibility depends on where your content exists, not just how your website …
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Search Influence Named to New Orleans CityBusiness’s 2025 Best Places to Work List
At Search Influence, people power our performance, and once again, that commitment is being recognized. We’re proud to share that our AI SEO marketing agency has been named to the New Orleans CityBusiness 2025 Best Places to Work list in the Small Company category. This is our team’s fourth year …
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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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How to Optimize Content for AI Search Engines
Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean site structure, structured data, and authority signals still drive AI visibility. Organizing key insights, FAQs, and comparison tables makes your …
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