Content Marketing Education and News
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Write Content Worth Reading: 3 Listicle Hacks from the Pros
Listicles have infiltrated our culture with a gusto that can only be compared with that of the emoji. It is now a common occurrence for one to set a 10 p.m. bedtime only to get lost in the depths of BuzzFeed, furiously clicking on any headline that references some obscure …
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This Just In: Generating Topical Content for Press Releases
Press releases are great for businesses for a number of reasons, including increased visibility, enhanced SEO, reputation management, and brand awareness. In order to get the most bang for your buck, it is important to make sure that your press release is actually newsworthy and not just “fluff.” Some suggest …
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Tell Me a Story: Nonprofit Storytelling Tips for Effective Social Conversion
Effective nonprofit marketing (and fundraising) starts with a story. A good story resonates with the audience, advances the mission of the nonprofit, and calls people to action. Nonprofits are unique from their for-profit counterparts, because even more important than facts are feelings. A good story creates an emotional connection between …
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The Write Stuff: Search Influence’s Freelancer Community
Search Influence’s mission is to help businesses succeed online, and one of the ways we do that is by delivering high-quality content, from engaging blog posts to specialized website content and more. Talented freelance writers are a vital part of our content creation process. In fact, we’ve developed some great …
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3 Ways to Present Share-Worthy Visual Content
Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Show Me An Infographic, Mister! New Orleans’ Unique Content Marketing Approach
There’s definitely a story behind New Orleans—the city of festivals. And it’s an insider story you likely haven’t seen online before. For example, what New Orleans tradition includes 822 floats and is 21,000 riders strong? What celebration features more than 130 pyramids of burning logs? When it comes to content marketing, …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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#LocalUp – Making Content The Sexy Part of Social
The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
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