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Content Marketing Education and News
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#LocalUp – Making Content The Sexy Part of Social
The presentation below was developed for a joint conference put on by Local University and Moz in Seattle on February 7th, 2015, called LocalUp. My “beat” if you will as a Local U faculty member is Social Media, and given our work with customers of Search Influence, I have always …
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Gmail Reveals Its Hottest Secrets (Part 2)
I wrote a blog post about a week ago about several hidden, secret features in GMail. Most of that was about organizing your inbox. This post is more about the secrets and great features you can use as you are writing emails. Let me know if you have any additional …
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The Secret Life of Gmail (Part 1)
Part of my everyday is sorting through ~150 emails, which can be quite taxing if you don’t have a good system in place. We use GMail for our email system at SI. I know most small businesses probably have their email system already figured out, but if you don’t, I …
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Why I Hate Your Website: A Guide to Good Web Content
Hopefully you’ve read some of our other great blogs on sharable content and you’re sending out all those valuable signals that lead people back to your website. These leads are great and all, but what good are great signals and roadmaps if they lead you to something… disappointing? Imagine your …
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Content: The Beginning
In the beginning there was the Internet. At least, that’s what I tell myself when I try to think back to my early childhood. Kids (whatever, I’m a kid, kids younger than me) are glued to smart phones, they have these things called tablets and nooks… but what of books? …
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Content Marketing: Doing It Right in 2014
You might have heard the buzz: content marketing is not only here to stay, it’s critical for business success in 2014. The Internet noise is getting louder every day, and discoverability is becoming a greater challenge as the data streams expand with chatter from websites, blogs, and social media. If …
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5 Content Marketing Myths You Need to Unlearn
The popular SEO strategy of content marketing has always been effective. Now, with recent changes to Google with its Hummingbird update and the increasing importance of social media, good content marketing is more important than ever for boosting your online visibility and search engine ranking. While content marketing isn’t exactly …
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4 Tips to Writing Attention-Grabbing Social Media Posts
CONTENT CONTENT CONTENT We are bombarded by content and information everyday. The average person reads a couple thousand words and sees about 247 images each day. Something interesting from a marketing standpoint: we see anywhere from 3,000-20,000 marketing messages every day! All of these words and images are pieces of …
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The BIG PROJECT To Get Your B2B Content Marketing Strategy Going In A BIG Way
Are you an expert in your field? Do you want potential customers to know that? Give them proof by literally writing the book. Now, don’t go anywhere just yet. Yes, I did just say that you should write a book, but we’re not talking about the next Great American Novel …
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Stop Writing Press Releases For The Wrong Reasons
As many in the SEO industry already know, Google is not impressed with link building strategies of old, especially when those links are coming from optimized anchor text in press releases. New guidelines are decreasing the SEO value of press releases and their use for link building at all is …
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