Boost Paid Search Results With Demand Gen + Performance Max – October Client Insider

October 14th, 2025 by Alison Zeringue

Unlock the Power of Demand Gen + Performance Max

The Upgrade Your Paid Search Strategy Needs

Different kinds of paid advertising

Paid Search captures intent. When someone types in a query, your ads put your business front and center. But what about reaching people before they search?

Google’s Demand Gen and Performance Max campaigns are built to do just that:expand your visibility, build your awareness, and move your prospects toward conversion.

How Demand Gen Works

Demand Gen campaigns act like a premium version of Display, placing your ads in social-style feeds where discovery happens. These campaigns help you spark interest early by reaching audiences across:

  • YouTube Shorts and in-feed video for immersive, mobile-first experiences
  • Discover feeds to connect with users scrolling curated content
  • Gmail placements where ads appear natively within inboxes
  • Google Display Network with high-quality, visually engaging inventory

By building awareness in these environments, Demand Gen presents your brand before customers even begin searching.

How Performance Max Drives Conversions

Performance Max extends your reach across all of Google’s properties while using AI to optimize performance. With this campaign type, you benefit from:

  • Cross-channel reach across Search, YouTube, Display, Discover, Gmail, and Maps
  • Predictive audiences powered by Google AI and your first-party data
  • Creative optimization that tailors ad combinations from your assets
  • Real-time bidding and budget pacing to maximize conversions against your goals

The result is a campaign that complements Paid Search, capturing high-intent traffic while driving new conversions efficiently.

Paid search funnel

Why Add Both to Your Strategy

Together, these campaigns build a full-funnel approach: Demand Gen fuels awareness, Performance Max converts interest, and Search closes the loop. Adding them ensures your ads reach customers at every stage of the decision journey.

Looking to take your Paid Search strategy to the next level? Talk to your Account Manager about adding Demand Gen and Performance Max to your campaigns today.