The October Influencer: AI Search Insights – SEO Fundamentals and Our Brand-New Research Study
October 30th, 2025 by
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy.
Search Influence and UPCEA Launch Research Study
AI Search in Higher Education: How Prospects Search in 2025
Our brand new research study with UPCEA reveals how AI, search engines, and university websites shape enrollment decisions.
AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
CHUCK WILKINS | 12-MINUTE READ
Learn the fundamentals of AI SEO vs. traditional SEO, and how they work together to keep your brand visible in search.
Higher Education Advertising Strategies for Centralized vs. Decentralized Teams
MARISSA MAGGIO | 11-MINUTE READ
Discover the best advertising models for your team to help your institution spend smarter and boost results.
What Your Marketing Dashboard Isn’t Showing You, And How Ours Does
JEANNE LOBMAN | 10-MINUTE READ
Most dashboards miss the big picture. Learn how we build marketing dashboards that track real ROI, lead quality, and SMART goals.
