Success Story: Whitney Zoo-To-Do Event

The Situation

Audubon Nature Institute is a 501(c)3 nonprofit organization that operates a family of 10 museums and parks across New Orleans that are dedicated to nature. For over 40 years, the organization has held its annual fundraiser, Whitney Zoo-To-Do, held at Audubon Zoo. As one of the institute’s major facilities, Audubon Zoo was ranked as a 2017 Top 10 U.S. Zoos by USA Today. The fundraiser gala is a black-tie open-air event live music and cuisine and cocktails from top local restaurants. Audubon wanted to run an online marketing campaign to drive raffle sales for the gala’s grand prize, a LEXUS luxury vehicle.

The Approach

Search Influence worked to build visibility for the event and prompt online ticket sales through a highly targeted Facebook display campaign combined with Facebook event promotion.

The Outcome

Audubon invested $1,080 in Facebook display ads and saw a total revenue of $10,100, resulting in a return-on-investment of 835%. The display campaign generated 101 tickets sold, with more than 1,200 clicks an average cost per click of $0.22. These results show the power of Facebook advertising to strategically promote events and eCommerce sales—even without a large budget. Learn how Search Influence can help you successfully advertise your business or upcoming event.

101
Tickets Sold

1,200
Clicks

$0.22
average cost per click