Center for Restorative Breast Surgery Success Story
Established in 2003, the Center for Restorative Breast Surgery aims to serve as a dedicated resource for women seeking the most advanced methods of breast reconstruction using the body’s own tissue. As international leaders in breast cancer surgery options, the center was looking to broaden its reach and connect with women on social media who are looking for support and compassionate information about dealing with breast cancer.
The Search Influence Solution
Search Influence implemented a social media strategy in 2011 to radically build fans and connections on social media websites such as Facebook, Google+ and YouTube. On Facebook, the Search Influence team helped grow the Center for Restorative Breast Surgery’s fans from 544 page likes in September 2011 to 70,126 page likes as of Feb. 23, 2015. The Search Influence team develops compelling Facebook posts and custom graphics and then determines the best content to boost through paid promotion. The results are impressive as the Center for Restorative Breast Surgery is connecting with thousands of breast cancer patients, breast cancer survivors and others on social media.
on Facebook since Search Influence began the social media campaign (as of Feb. 23, 2015)
average total paid reach per post on Facebook in 2014
reached with a promoted post on Facebook from Oct. 1, 2014
reached with a promoted post on Facebook from Dec. 20,2014
Facebook Promoted Posts