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UPCEA Webinar Top Takeaways: SEO for AI Search
\This post was updated by Ren Horst on 05/01/2025 after the webinar took place. It was originally published on 04/02/2025. Key Insights AI is driving a shift toward instant answers, changing how online content is found and reducing the need to click through to webpages. To compete, your content must …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Search Influence Presents Virtual Training in Partnership with the Mississippi Hospital Association
Search Influence presents “Communicating Through Pandemic and Weather Events: Planning for Happier Patients” in partnership with the Mississippi Hospital Association (MHA) on Wednesday, May 18, 2022. This is Search Influence’s fourth time partnering with the MHA for a virtual training just for the organization’s members. The MHA is the statewide …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust in Your Marketing Plan ”
About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth. Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your …
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Search Influence Presents Virtual Higher Education Marketing Training, “How to Gain Stakeholder Trust & Buy-in on New Marketing Strategies”
Watch the recording of this training session here. About the Virtual Training As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies will fuel student growth. Join Search Influence for a virtual training that demonstrates how to build a case for …
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Search Influence Presents Virtual Training in Partnership with the Louisiana Hospital Association
Search Influence presents “How to Gain CEO/Admin Trust & Buy-in on New Marketing Strategies” in partnership with the Louisiana Hospital Association (LHA) on Thursday, June 24, 2021. This is Search Influence’s second time this year partnering with the LHA for a virtual training just for the organization’s members. Established in …
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