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The Future of Search: SEO and AI Impacts Explained
Key Insights AI is reshaping search behavior: Users increasingly rely on AI-driven platforms for quick answers, changing how content is surfaced in search results. SEO remains foundational: Despite AI’s rise, organic search remains the backbone of visibility, particularly for high-intent and local searches. Authority and credibility matter more than ever: …
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Will Scott to Lead Two-Day AI for SEO Master Class at SMX & LocalU Workshop
This March, Search Influence Co-Founder and CEO Will Scott brings his SEO expertise to two major conferences, leading in-depth sessions designed to help marketers harness AI for search. First, he’s hosting a two-day workshop for SMX’s Master Class series, Generative Engine Optimization, on March 10-11. This live and on-demand event …
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Higher Education SEO Trends in 2025: How to Compete
Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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Improve Page Rankings for Your University With a Hybrid SEO Team
Key Insights Achieving top rankings for your program pages is no easy feat, especially when managing SEO in-house. It takes advanced skills and consistent effort to outpace growing competition. A hybrid SEO team empowers your in-house staff to focus on their strengths, as an agency handles the higher-level SEO tasks …
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Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming. You’re not alone — according to our higher ed research study we …
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How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
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The December Influencer: SEO & Metrics You Can’t Ignore in 2025
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! Should You Be Marketing During a National Crisis? …
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WEBINAR: Top Trends for Your 2025 SEO Strategy [Search Influence and UPCEA]
About the Higher Ed SEO Trends Webinar Search Influence and UPCEA hosted the joint webinar “Top Trends for Your 2025 SEO Strategy to Attract the Modern Learner.” AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions. As higher education marketers, …
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Will Scott Talks Higher Education Schema in Seer Interactive Guest Blog
In a June guest blog for B-Corp certified digital marketing agency Seer Interactive, Search Influence Co-Founder and CEO Will Scott breaks down a fundamental, yet often overlooked, higher education SEO tactic: schema markup. Schema markup for higher education websites is a form of microdata added to a website’s HTML to …
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Get Ahead With AI for SEO: Will Scott on “Make Marketing Make Sense” Podcast
Search Influence Co-Founder and CEO Will Scott made his first appearance on the Make Marketing Make Sense podcast to share how marketers should utilize AI to supercharge their SEO efforts. Make Marketing Make Sense is a weekly podcast hosted by Comfy Stone Films Co-Founder and Account Manager Josh Owen. The …
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