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AI SEO for Higher Education: How to Get Your Institution Recommended by ChatGPT, Perplexity, and AI Search
Half of prospective students now use AI search tools weekly to research programs. If your institution isn’t showing up in ChatGPT, Claude, Perplexity, or Google AI Overviews, you’re invisible to half your audience. In 2026, success is measured by AI citations and brand mentions within generative summaries, not just clicks. …
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Harvard Law School’s Program on Negotiation Partners With Search Influence for AI SEO Audit
Harvard Law School’s Program on Negotiation has engaged Search Influence to conduct a comprehensive AI SEO audit. This audit will focus on how the program’s academic content is represented across AI-driven and traditional search environments. As generative search tools and AI-powered summaries continue to influence how people discover and evaluate …
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All of Your Higher Education Marketing Questions Answered
This post was updated by Paula French on 1/22/26 to reflect current best practices. It was originally published on 11/7/25 Key Insights Half of all prospective students now use AI tools daily or weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed …
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Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth
Key Insights Student discovery now happens across multiple channels and moments, not a single search engine. Prospects move fluidly between platforms, which means visibility must extend across every place they form early impressions. AI summaries are becoming the new first impression for many learners. With 79% reading AI Overviews, institutions …
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AI Search Optimization for Graduate Education Marketing in 2026
What 2025 Research Tells Us About AI Visibility, Zero-Click Search, and Enrollment Strategy Executive Summary Here’s the reality: the way prospective graduate students find and evaluate programs has changed faster than most of us anticipated. Research from across 2025 — including original survey data from UPCEA and Search Influence (n=705) …
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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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Higher Education Marketers: Here’s How to Convince Your Boss to Invest in SEO
Key Insights SEO is critical for higher education institutions, yet only 51% have an established SEO strategy. If your institution isn’t investing in SEO, you’re missing opportunities to reach prospective students and keep up with your competition. Understanding and communicating the long-term benefits of SEO to your higher-ups can help …
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SEO for Higher Education Institutions: Invest Now Or Pay Later
Key Insights: Institutions need to maintain a well-optimized online presence to ensure they connect with students effectively. Even though SEO is foundational for digital marketing, 51% of universities lack a well-defined SEO plan, representing a significant missed opportunity for increased visibility and engagement. SEO can’t be sidelined or delayed, especially …
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Unlocking Higher Ed SEO: Insights From Alison Zeringue’s UPCEA Blog
Search Influence’s Director of Account Management Alison Zeringue wrote a blog post for our trusted partners at the University Professional and Continuing Education Association (UPCEA) titled “Paid Search & SEO in Higher Ed: Are Our Search Marketing Priorities Right?” Summarizing Alison Zeringue’s UPCEA Blog In her blog post, the digital …
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Demystifying Higher Ed SEO’s Real ROI: Insights From Will Scott’s UPCEA Blog
For many higher education institutions, SEO is an untapped goldmine. Despite reigning in higher website visibility, user traffic, and conversion rates, colleges and universities overlook SEO as part of their digital marketing strategy. Why? They don’t see SEO as a tactic that will deliver a solid return on their investment. …
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