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Earn More Facebook Friends for Your Business with These 4 Tips
According to the National Day Calendar, what we all know as February 11 is actually observed as National Make A Friend Day, not to be confused with June 8, which is National Best Friends Day (though we celebrate that here, too!). As it is described on the National Day Calendar website, …
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A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars
Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
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Go Go Google Grantspro
Being a Google Grants Pro: So you’ve heard of Google Ad Grants … in fact, you applied to be a part of the program ages ago. IN FACT, you have been a part of the Google Ad Grants program since like 2005 and you’ve been running campaigns in AdWords to …
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Running With The Pack: Competing in Local Search Just Got Harder
Overnight on Aug. 6, Google updated search results for mobile and desktop searches from local seven-pack to a three-pack. This is not just in the United States; it seems to be worldwide and rolled out at one time. It’s really early to start dissecting this change, but I’m not seeing …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
1. Twitter Is Rolling Out Trends with Descriptions on the Web – Marketing Land In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending …
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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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TUTORIAL: A Google Gem That’s Trending Near You
My clients frequently ask me how long it takes to rank higher on Google search page results. I explain that the process is gradual and not guaranteed due to a number of factors, such as the 200 plus “signals” that make up Google’s algorithm, the time it can take for …
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5 For Friday – Amazon Ad Challenge, Facebook Changes, Twitter Spam, & Google’s Snafu
1) Amazon Takes on Google Adwords – Wall Street Journal The war for Internet supremacy rages on between Google and Amazon. The increasingly competitive relationship between the two giants has grown even more strained as of late, but their tenuous relationship has survived largely because Amazon is one of Google’s largest …
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5 For Friday – Facebook Privacy, Google With Your Voice, and Yelp Videos!
1. Facebook Defaults Posts From “Public” to “Friends” & Introduces Comprehensive Privacy Checkup – Marketing Land Facebook has finally launched a major change that may have an impact on their real-time efforts. With the privacy updates, users’ posts will now default to only be visible by friends, and all users will …
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