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2026 Higher Education Marketing Benchmarks: Know Your Numbers, Grow Your Enrollment
Note: This post was updated by Paula French on 5/21/26 to reflect current best practices. It was originally published on June 25th, 2024. Key Insights Fewer than half of PCO units track cost per inquiry (46%) or cost per enrolled student (43%), despite spending nearly $900k annually on digital advertising. …
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AI SEO for Higher Education: How to Get Your Institution Recommended by ChatGPT, Perplexity, and AI Search
Half of prospective students now use AI search tools weekly to research programs. If your institution isn’t showing up in ChatGPT, Claude, Perplexity, or Google AI Overviews, you’re invisible to half your audience. In 2026, success is measured by AI citations and brand mentions within generative summaries, not just clicks. …
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All of Your Higher Education Marketing Questions Answered
This post was updated by Paula French on 1/22/26 to reflect current best practices. It was originally published on 11/7/25 Key Insights Half of all prospective students now use AI tools daily or weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed …
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Search Influence to Share AI Search Strategies for Higher Education at MEMS 2025
As AI continues to redefine how students search for and engage with academic programs, marketers are rethinking how they track, measure, and optimize online visibility. This December, Search Influence will share actionable AI search strategies for higher education at the 2025 UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference, …
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