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Search Influence to Present on AI Search in Higher Education at AMA Symposium 2025
AI-driven discovery is rewriting the rules of visibility for universities. As prospective students increasingly rely on tools like Google’s AI Overviews, ChatGPT, and Perplexity, the traditional SEO playbook is no longer enough. The next era of visibility requires a strategy built for recognition and trust within AI ecosystems, not just …
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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results
Key Insights The modern student journey is multi-channel: Your marketing efforts must span search engines, social platforms, and AI tools. SEO builds long-term visibility: SEO is a key strategy for sustaining awareness and reducing overall acquisition costs over time. Digital ads deliver speed and precision: Paid ad placements boost visibility …
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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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How to Market Microcredentials for Maximum Program Visibility
Key Insights Microcredentials are on the rise as adult learners, career changers, and working professionals seek faster, more affordable ways to gain in-demand skills. Unlike traditional degrees, microcredential enrollment funnels are short, fast-moving, and often self-directed. Learners may enroll within days, not months. Messaging that resonates with microcredential audiences emphasizes …
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How to Reduce CPI in Higher Ed Without Sacrificing Lead Quality
Key Insights Not all inquiries are equal. Tracking lead quality ensures your budget supports those most likely to enroll. Lowering cost per inquiry only works if you maintain your focus on lead quality. When your targeting, messaging, and landing pages work together, you eliminate waste that inflates CPI. Setting clear …
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How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Director of Sales & Marketing Paula French, Digital Advertising Manager Jeanne Lobman, and Co-Founder and CEO Will Scott represented Search Influence at the 33rd Annual UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference in Philadelphia. The Search Influence team made a splash at our third appearance at the higher …
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