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How to Market Microcredentials for Maximum Program Visibility
Key Insights Microcredentials are on the rise as adult learners, career changers, and working professionals seek faster, more affordable ways to gain in-demand skills. Unlike traditional degrees, microcredential enrollment funnels are short, fast-moving, and often self-directed. Learners may enroll within days, not months. Messaging that resonates with microcredential audiences emphasizes …
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How to Reduce CPI in Higher Ed Without Sacrificing Lead Quality
Key Insights Not all inquiries are equal. Tracking lead quality ensures your budget supports those most likely to enroll. Lowering cost per inquiry only works if you maintain your focus on lead quality. When your targeting, messaging, and landing pages work together, you eliminate waste that inflates CPI. Setting clear …
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Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure additional marketing budget. Align Campaign Priorities With Institutional Goals: Universities that connect their marketing strategies to enrollment objectives see better results and more efficient …
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AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
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Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
Higher education SEO can drive enrollment growth at your university. Listen to Search Influence’s Director of Sales and Marketing, Paula French, on The Enrollment Clinic Podcast to learn how. In her episode,“Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It)”, Paula covers: Why 51% …
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How to Conquer the Biggest Higher Ed Marketing Challenges in 2025
Key Insights Higher Education Marketing Must Adapt to Changing Student Behavior: With the demographic cliff, the rise of alternative education pathways, and AI-driven search, universities must rethink their strategies to reach prospective students. AI, Social Search, and Privacy Shifts Require a Smarter Digital Approach: Traditional SEO strategies and digital advertising …
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Higher Education SEO Trends in 2025: How to Compete
Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
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AI in Higher Education: Insights From Paula French on the Filling Seats Podcast
Artificial intelligence is reshaping the way students search for and engage with higher education institutions. From AI-generated search results to evolving SEO strategies, higher ed marketers must stay ahead of these changes to ensure their programs remain visible and competitive. That’s why Filling Seats, a podcast dedicated to helping higher …
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66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
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Learn About Key Higher Education Marketing Metrics From Paula French’s UPCEA Blog
Search Influence’s Director of Sales and Marketing Paula French recently wrote a guest blog post for UPCEA titled “How Higher Education Marketing Metrics Help You Boost Enrollment.” While this is Paula’s first guest blog post for UPCEA, she is a regular speaker at UPCEA conferences and our joint webinars. As …
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