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Will Scott Returns to SMX Online With Generative Engine Optimization Master Class
On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history. The live, online session runs from 11:00 a.m. to 4:45 p.m. ET and is available both …
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What It Actually Means to Optimize Content for AI SEO – February Client Insider
How We Are Building Content AI Can Retrieve and Cite We have been talking a lot about AI SEO lately, and one question keeps coming up: What does that actually mean for our content? Fair question! Here’s the clearest answer. Optimizing content for AI SEO means structuring it so AI …
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Inside Bing’s New AI Performance Report: What 20,000 Copilot Citations Taught Us
Bing launched an AI Performance report inside Webmaster Tools earlier this month. We pulled our data the same day. 91 days of Copilot citation data. 19,717 total citations across 86 pages. One page accounting for 69% of all of them. We’ve been tracking AI search visibility for clients using Scrunch …
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Your AI Traffic Has Plateaued. Now What?
Key Insights The AI traffic plateau is real and expected. The experimental growth phase is over; we’ve entered an optimization and efficiency phase. AI-referred traffic is smaller but higher quality. Engagement time and intent consistently outperform traditional organic sessions. Visibility ≠ measurability. AI Overviews and AI Mode remain partial black …
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Harvard Law School’s Program on Negotiation Partners With Search Influence for AI SEO Audit
Harvard Law School’s Program on Negotiation has engaged Search Influence to conduct a comprehensive AI SEO audit. This audit will focus on how the program’s academic content is represented across AI-driven and traditional search environments. As generative search tools and AI-powered summaries continue to influence how people discover and evaluate …
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The Future of Search Marketing as AI Search Optimization Expands Beyond Google
Key Insights Search no longer lives in one place. Today’s search behavior spans Google, Reddit, YouTube, social platforms, and AI tools. AI is now the connective tissue of search. AI systems increasingly synthesize answers from multiple platforms, meaning visibility depends on where your content exists, not just how your website …
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30+ AI Search in Higher Education Stats [2026]
Higher education discovery is becoming increasingly more distributed, more automated, and more competitive. Students now rely on a mix of AI tools, traditional search engines, and social platforms as they evaluate programs. Institutional strategies, however, do not always reflect how these new search elements work together. Below, we’ve compiled over …
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Search Influence SEO: Powering Your Visibility in AI and Your Enrollment Growth
Key Insights Student discovery now happens across multiple channels and moments, not a single search engine. Prospects move fluidly between platforms, which means visibility must extend across every place they form early impressions. AI summaries are becoming the new first impression for many learners. With 79% reading AI Overviews, institutions …
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AI Search Optimization for Graduate Education Marketing in 2026
What 2025 Research Tells Us About AI Visibility, Zero-Click Search, and Enrollment Strategy Executive Summary Here’s the reality: the way prospective graduate students find and evaluate programs has changed faster than most of us anticipated. Research from across 2025 — including original survey data from UPCEA and Search Influence (n=705) …
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UPCEA MEMS 2025 Recap: 11 Higher Ed Marketing Presentations That Show Where We’re Heading
This review was created with AI assistance and human guidance from Will Scott, AI SEO Expert and CEO of Search Influence. TL;DR: The UPCEA MEMS 2025 conference made one thing clear: AI isn’t coming to higher education marketing. It’s here. And institutions that aren’t actively optimizing for AI search, building …
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