Search Influence and UPCEA to Present Webinar: “The Power of CPI to Measure Higher Ed Success”

October 10th, 2023 by Ren Horst

Higher Ed Marketing

On Tuesday, October 24, Search Influence and UPCEA will host the live webinar, “The Power of CPI to Measure Higher Ed Marketing Success.”

Join us for a discussion on all things cost-per-inquiry (CPI), calculating this metric, and what it means for your institution’s bottom line.

The Power of CPI in Higher Education

In higher education digital marketing, your CPI assesses your success. When you take the time to measure it, you can determine whether:

  • Your marketing spend derives the outcomes you’re after
  • Your results are competitive in the broader industry
  • Your promises from third-party vendors are realistic

One roadblock: Many higher ed marketers don’t know where to start and where to go when calculating their CPI.

Search Influence joined forces with UPCEA to bridge this gap and designed a comprehensive CPI roadmap in our upcoming webinar, “The Power of CPI to Measure Higher Ed Marketing Success.”

What You Will Learn

Attend the live webinar and learn:

  • The multiple ways to measure CPI and the best method for your institution
  • How to take existing data and use it in your calculation
  • Pro tips on navigating challenges when capturing your CPI

All attendees gain access to a free worksheet that helps you calculate your CPI more easily.

Plus, we’ll key you in on a survey in progress by UPCEA and Search Influence aimed at establishing a benchmark for higher ed CPI. We’ll share how you can be a part of this sweeping discussion, set to revolutionize the way we measure higher education marketing success.

Your Presenters

Join us to hear from higher education marketing veterans:

  • Jim Fong, Chief Research Officer, UPCEA
  • Bruce Etter, Senior Director of Research and Consulting, UPCEA
  • Paula French, Director of Sales and Marketing, Search Influence
  • Alison Zeringue, Director of Account Management, Search Influence

Attend Live for the Chance to Win Big

Live attendees will also have the exclusive chance to win two prizes! Join our live webinar and get automatically entered in our giveaway of:

  • A $200 credit to a global reward catalog with 1,000+ gift cards, prepaid cards, and charitable donations
  • A FREE, professional CPI analysis with Search Influence. Our marketing experts will help you identify data for your calculations, interpret it, and compare your results against our industry-grade benchmarks.

Pioneering Advancements in Higher Ed Marketing

Search Influence has been a proud Platinum Partner of UPCEA since 2022.

We’re excited to take our partnership to new heights with “The Power of CPI to Measure Higher Ed Marketing Success,” another initiative that helps higher ed marketers think smarter, not harder, about their success.

Watch the recording to see what calculating your CPI can do for your marketing strategy.