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Five For Friday – Off With Your Map Packs: Google Changes Algorithm, Yelp Is An SEO Genius, And More!
1. Upload 12 Second Videos Via Yelp’s iPhone App As promised back in May, the roll-out of Yelp’s video review upload for iPhone users happened this past Monday. This update allows local businesses to add 3 – 12 second videos via the Yelp Mobile App. We don’t want you to …
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Survive Your Serving of Google’s Pigeon Pie
Late last week, influencer Erika Karas wrote an informative blog about Google’s algorithm update, Pigeon. The new Pigeon update might make it more difficult for individual businesses to rank among sites that Google deems more useful and relevant to local searchers’ results. Most local directories received a boost in rankings …
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Mobile, Mobile, Mobile: Why You Should Be Optimizing In The App Store
Who are we kidding? Mobile is already here and it is here to stay. With the shift from desktop to mobile for everything you can imagine, and the continued growth of app creation, it has become extremely important for creators to optimize their apps for in-app store rankings. App Store …
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Our Newest Influencers
New space, new team members. July has been an incredible month for Search Influence. If you’re interested in joining the SI crew, visit our careers page! With all the extra space in the CBD, we continue to grow! Search Influence is proud to recognize its newest team members. Brice Bathel …
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“Pigeon” Algorithm Update Released Thursday 7/24/14
Pigeon: The New Google Local Search Algorithm Takes Flight Yesterday, July 24th, 2014, Google pushed live what Search Engine Land is calling the “Pigeon” update. SEO sources are reporting that this update is specifically affecting the local search algorithm. This update has further intertwined organic and local indicators, algorithms and …
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Five For Friday – Get Your Workout On From Work, Weird Al Becomes Content King, and More!
1. Any Mac User Can Test OS X Yosemite Beta For the first time in more than a decade, Apple will allow any Mac user to test OS X Yosemite before its full release. A public beta program will allow one million users to sign up and try the new …
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Call Me, Tweet Me (If You Wanna Rank Me) – Google Update Favors Mobile Sites
Recently, Google released a blog about the importance of having a modern website that supports modern devices. Google has always put emphasis on the user’s experience. Now, they are trying to avoid sending users to sites that don’t promote a good user-friendly experience. Google explains that flash sites will display …
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Our New Home: The Floor Between 12 & 14
According to USA Today, Otis Elevators’ records indicate that 85% of elevators do not have the number 13. Generally, the building owner will omit the 13th floor by skipping from 12 to 14 or by naming it “12B” or any number of strategic means to avoid the unlucky 13. Well, I …
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Five for Friday – LG Hires Bros to Build Brand, Your New Favorite Robot & Google Sees the Future of Eye Care
1. LG Teams Up With Bro-tastic YouTube Network for Content Marketing Campaign – Advertising Age YouTube famous stars known as Dude Perfect are getting more than just views from their unbelievable, athletic trick shots. They have already acquired advertising leads with brands such as Pringles, Nerf, and as of this …
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Do Your Ads Belong on LinkedIn?
LinkedIn is a great advertising platform for business-to-business (B2B) companies. It helps these businesses increase brand awareness and allows them to connect with potential clients. Should you be advertising on LinkedIn? Unfortunately, if you’re an ice cream shop advertising on LinkedIn in the hopes of increasing your sales, there is …
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