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Five for Friday: Facebook Ads Get a Facelift, Google’s Panda Goes into Hibernation, and More!
1. Tips For Growing Traffic and Revenue Through Keyword Targeting – Search Engine Land It is widely known throughout the tech world that choosing the right keywords is important when trying to draw more attention to your website. Trond Lyngbø discusses how to do this by gathering relevant information, prioritizing your targets, …
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12 Days of SEO (as Told by Christmas Movies)
December is finally here, and you know what that means – Christmas SEO! Here are my 12 (Days of Christmas) tips for your small business’ online presence, as told by my favorite Christmas movies: 1. Accept That SEO Is a Gradual Process It may take some time, but if you …
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What’s Black & White & May Have Killed Your Site in 2014? This Year’s Top 3 Algo Updates
In 2014, there were numerous algorithm updates that changed the world of SEO—for the better. Google uses a finely tuned (and ever-changing) algorithm to sort search results in a way that best caters to the searcher. In order to perfect this art, Google turns out algorithm updates, both minute and …
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Five For Fridays: How To Get Yourself an Assistant, Get Rid of Spammy Links, and Go Evergreen!
1. Think Like a User – Search Engine Land Sometimes we can get so caught up in trying to get attractive links that we forget why we are writing a piece of content in the first place. We try so hard to get people to read it that we fail to remember …
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Two Turtle Doves Join Search Influence’s Flock
We are very excited to announce two new members who have joined the ever-growing Search Influence team! What better holiday gift is there? Sarah Ledgerwood – Internet Marketing Team Lead Born and raised in a small town in North Idaho right near the British Columbia border, Sarah graduated with a …
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Five For Friday: Google Language 101 – Metas, SEO, & Link Building Without Content
1. Link Building Without Content Creation – Search Engine Journal A common misconception about link building is that content creation is a necessary part of it. While new content certainly helps, Jon Ball recently posted an article arguing that updating content is not always necessary, especially for small businesses that lack …
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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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A Tale of Two Strategies: PR & SEO
Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
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Old Google Plus Guidelines Go Out Of Business
Two nights ago, on December 1st, Google updated the business guidelines for pages in Google My Business (aka Google Plus). I’m here today to walk you through what’s changed and to give examples of good and bad practices of these new guidelines. It’s important to note, however, that these tips …
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New Gmail Inbox Has It All, But Can It Separate Naughty From Nice?
Always on a mission to improve user experience, Google recently released a fresh new look to “Inbox by Gmail.” This update provided additional labels for better organization of your inbox, reminders, snooze options, attachment previews, and more. Invite Only Recent buzz about Inbox by Gmail has circulated, especially during the …
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