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Don’t Be Afraid To Stop & Ask For Directions: Making Google My Maps for SABs
As promised in my last blog about the new Google My Maps, I’m here today to teach you how to how to create My Maps for service area businesses (often referred to as SABs) that have highlighted boundaries of what counties or parishes they service. Before we delve into this …
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Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season
Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising …
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We’re Thankful For Our Newest Influencers!
Great team members are as essential to our business as mashed potatoes are to Thanksgiving dinner. They’re the gravy to our SEO campaigns, the stuffing to our—you get the picture! Get to know a little bit about each of our newest influencers: Ryan Eugene – Junior Account Associate Born and …
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Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More
1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
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The Hitchhiker’s Guide To The New Google My Maps: Coding 101
So along with many other recent Google Maps enhancements, Google has finally done away with the “Classic” My Maps. On September 16, Google sent an email to many users stating that “Google My Maps [was] being upgraded.” Recently, you were able to continue using Classic, but if you wanted you …
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Help! I’m A Cyborg And Nobody “Likes” Me
Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the …
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Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!
1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their …
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I Wanna Index You Up: Google Exposed
Google is a great keeper of secrets. They’re willing to share parts of demographic data captured from their users with potential advertisers. But, they keep their own personal data locked up pretty tight, or at least tight enough to keep anyone without a neurosis for data away. About a month …
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The Only Thing Scarier Than Bad SEO is Search Influence Halloween
Search Influence recently moved to a much larger building with more space for our growing staff. The only catch is in this much larger building our office is located on the 13th floor. Working (celebrating) our first Halloween on the 13th floor was not scary as you may think. Our …
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Those Who Do Not Learn From The Past Are Doomed To Have Poor Search Value
If you’re reading this blog you’re probably already aware that Google has been busy updating their algorithms. If you work in the Internet marketing industry you may be on edge, cowering at the very mention of any animal whose name begins with the letter P. Ever since the first Panda …
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