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6 Methods For Healthcare Providers To Turn Great Service Into Great Reviews
As society continues to evolve into a highly mobile culture, we see how heavily online reviews influence the selection of a practice or practitioner. In fact, among patients who look for online reviews of doctors, an estimated one-third reported choosing a physician based on good ratings, according to a national survey published in …
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You Talk Pretty Today: Drop Crutch Words To Improve Your Communication Skills
You know, talking to clients and colleagues can be really, like, intimidating, right? That’s why, like, crutch words are sometimes used by, um, people who are nervous or, like, looking for the right words to use. Although the above sentence looks odd written out, almost everyone is guilty of using …
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Five for Friday: Beef Up Your Local SEO, Twitter Welcomes Newbies, and More
1. Google’s Domain Registration Service Now Open To All US Residents – Search Engine Journal Google now has a proprietary domain registration service! What’s great about this service is that, like most Google products, it’s fully integrated with Gmail forwarding as well as other goodies provided by Google’s partners – Squarespace, …
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Behind the Scenes: How Social Media Is Being Used in the Local Film Industry
Unless you have been living under a rock for the past ten years or so (and not just any rock, but one without TV or Netflix), chances are you have watched a movie that was filmed here in New Orleans. The city – and the state as a whole – …
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Five for Friday: Is Your Social Media In Good Hands? Link-Dieting & More
1. New Year, New Link Takedown – Search Engine Land As we all know, many sites were put on Google’s naughty list thanks to Penguin’s distaste for bad links. Their next move? Request, request, request. Looking back on 2014, Google certainly got a lot of action. Torrent Freak reports that …
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I’m So Trendy. You Already Know… Using Google Trends on YouTube
The last time I wrote about Google Trends, I explained how it could be useful in your keyword research process. I am now going to explore how this tool can be used to create a strategically optimized YouTube video. Note: As mentioned in my previous blog, keep in mind that …
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Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
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Law & Order SEO: Finding The Culprit Behind Your Decreased Organic Traffic
As digital marketers, we regularly analyze site traffic to ensure that our efforts are producing positive results. But what happens when you’re doing all the right things in your SEO campaign (high-quality website content, blogging, link-building, etc.) and your Google organic website traffic is consistently going down? 1) Traffic Deep-Dive …
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SI Scores A Home Run With Team Building, Bonding, and Kickball
Throughout the year, the team at Search Influence has come together multiple times for quarterly team-building events. In 2014, we had a Pelicans game outing, a crawfish boil, and a carnival. Our final team-building event was a highly anticipated celebration to end a successful year. On Friday, December 12th, all …
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The Christmas Influence: Coats For Kids Fundraiser Warms The Heart
As the holidays approached this year, I realized I was getting really caught up in gift shopping, party planning, and the usual hustle and bustle. I wanted to do something to help brighten the season for someone who may not have all those same opportunities. After brainstorming with my co-worker, …
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