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Want to Ace the Interview? Be Ready to Talk About These 6 Things
I have been screening and interviewing candidates at Search Influence for over 5 years. I’ve seen a lot of resumes, and I’ve met a lot of great, interesting people. One of the things I love about our search for rockstar team members is that we hold group interviews for many …
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5 Things Healthcare Professionals Should Never Post on Social Media
Over the past decade, social media has become a major part of nearly all aspects of life, including the business world. With the ever-growing importance of social media marketing, more and more businesses—including doctors, dentists, and others in the medical field—are using social media sites such as Facebook, Twitter, LinkedIn, …
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SEO Helps You Say “I Do” with a Wedding You’ll Never Forget
Mardi Gras is winding down, so it’s time for the second most festive time of year in New Orleans: wedding season! February is National Weddings Month, and happy couples all over the country are prepping and planning for their upcoming big day. For many brides- and grooms-to-be, this process begins …
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Google Grants: What Every Nonprofit Should Know
If you work for a nonprofit, you probably already take advantage of many of the free tools and services available to you. From software and applications to professional services, a huge number of corporations offer donations to show their commitment to the causes nonprofits represent—but few offer tools as powerful …
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The Prescription for Better Online Reviews for Your Practice
Just last month, Forbes ran an article titled “Why Doctors Must Market Themselves in 2016.” Much as customers at a restaurant can get on Yelp to write about their experience, patients can review their physicians on Yelp and other sites as well. RateMDs.com, Healthgrades.com, and Vitals.com are just a few …
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Earn More Facebook Friends for Your Business with These 4 Tips
According to the National Day Calendar, what we all know as February 11 is actually observed as National Make A Friend Day, not to be confused with June 8, which is National Best Friends Day (though we celebrate that here, too!). As it is described on the National Day Calendar website, …
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The Top 6 Metrics You Should Be Tracking in 2016, As Explained By Cats
According to Facebook, 1.01 billion people log on to the social platform daily. Google sees impressive traffic as well, with 3 billion search queries per day…and that’s just the tip of the iceberg. Everyone is online these days. So it’s no surprise that online marketing has become increasingly more important …
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SEO 101: How to Install Google Analytics on Your Website
So you want to take your business to the next level. You built this amazing website, but you have no idea if anyone is even looking at it. You’ve looked around online and found a pretty cool stat counter, but you need more information than that. That’s where Google Analytics …
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5 Tips to Improve Your Franchise’s Online Display Ad Campaign
If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. If your primary goal up to this point has been to employ a …
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Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power
LinkedIn is for lawyers. If the anecdotal evidence—such as an attorney receiving a 10x ROI from a four-hour investment—is not enough to convince you, consider the takeaway from Chester and Del Gobbo in the ABA’s 2012 Law Practice: “Now that the use of social media is… widespread, disengagement is not …
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