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Search Influence Team Continues to Grow
Search Influence is pleased to announce its two recent new hires, Bryan Hoang and Casey Duplantis. Bryan Hoang Born and raised in Mississippi, Bryan comes to Search Influence with his Bachelor of Arts in communication from the University of South Alabama. He recently moved to New Orleans, and what better …
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Why Social Media Is Critical for the Growth of Your Business
If your business is not already harnessing the power of social media to build and retain its customer base, then you may be missing out. According to Pew Research Center, almost two-thirds of Americans regularly use social media sites for their personal and commercial needs. But how exactly do you …
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The Diagnosis Is In: Your Medical Practice Needs Reviews
Yelp, Healthgrades, Google My Business, RateMDs, Vitals—the list goes on and on. More than three quarters of patients are browsing review sites, using the online reviews to decide on a new healthcare practitioner. It is now more important than ever for your practice to have a strong online presence with …
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SEO & Chill: Google’s Penguin Algorithm Will Sink Sites With Spammy Links
Every business owner who uses the internet to advertise or display their product (which should be every business owner) needs to know about the importance of Google’s Penguin algorithm. Penguin was introduced way back in April of 2012 as a way to combat some “black hat” SEO practices, such as …
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Successful Franchisers Do These 5 Things to Find More Leads Online
Ok, so you finally made that leap of faith and decided to franchise your business. And why not? You have a proven business model that works. Your operational systems are tried and tested. You know how you want to grow and the best locations for success. It is equally important …
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Bust Stress and Stay CHARGED: How 10 Influencers De-Stress In & Out of Work
Stress Fact: Did you know that during high-stress situations, the pupils dilate similarly to how they react when you see someone you are attracted to? This dilation is a natural reaction our body makes when trying to gather more information about the situation. Now you can practice your information-gathering ability …
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Facebook Remarketing Explained – 4 Steps to Increase Your ROI
Have you ever window shopped for a new pair of running sneakers online and noticed they followed you around the Internet? Advertisements for those sneakers in the same color and size appear on almost every website you browse! You might even be scrolling through your Facebook News Feed and the …
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Google My Business for Doctors: Visibility, Authority, & SEO
One of the first steps in improving your searchability with Google is to claim or create a Google My Business listing. With Google My Business, you can manage your information in Google Maps and Google Plus. Since My Business is owned by Google itself, the links gained from these profiles …
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10 SEO Best Practices To Resuscitate Your Medical Practice’s Website
What exactly is SEO, and why should your medical practice be applying it to your website? SEO, or search engine optimization, is a means for building a successful website. It is an on-going strategy for increasing your site’s visibility in the search engine results and helping prospective patients find you …
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Four Steps for Ranking Above Wikipedia on Google
When a user makes a query in Google, Google will sometimes display a Featured Snippet, which is a few lines of text that directly answer the question posed. These Featured Snippets provide valuable insight to the user who made the query, and according to a study by HubSpot, web pages …
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