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4 Campaign Strategy Changes During COVID-19
COVID-19 has impacted every person and business across the globe, and the environment changes daily. Updating your marketing and advertising strategies during this time can be overwhelming. We can help you figure out where to start and what to change! This guide covers four campaign strategy changes to help navigate …
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Google and Facebook’s Small Business Grants: What You Need to Know
This post was updated in May 2020 to include additional qualification guidelines provided by Google. So far 2020 has proven to be quite the year. The news of COVID-19 and the restrictions placed on businesses came with the looming sense of “What’s going to happen next?” Thankfully, you won’t have …
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Search Influence to Host Webinar “Digital Marketing in the Times of COVID-19: What We’ve Learned and What’s Next”
April 14 marks the 30th day under the stay-at-home directive for New Orleans, where Search Influence’s headquarters are located. As we look to the future, we want to share learnings from a month of client status changes, closures, and postponed events. Join me (Paula French) and our Sales & Partner …
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Top 6 Marketing Planning Activities During COVID-19
During this time of crisis, many businesses may find themselves with extra time on their hands, but limited money to spend on marketing. While it can be hard to think about the future, this is the perfect opportunity to do just that and take a deep dive into your marketing …
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6 Messaging Adjustments to Remain Relevant During COVID-19
As digital marketers, a global crisis like COVID-19 (also known as the coronavirus) can affect all aspects of your digital campaigns, from advertising spend to messaging. The faster you can pivot, the better for your business and for your consumer. Although there isn’t a one-size-fits-all approach to handling each campaign …
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Search Influence Offers Free Consulting Sessions to Businesses Impacted by COVID-19
If there’s one thing we can expect to be constant during this time, it’s that the landscape is changing rapidly. The past few weeks have been a whirlwind of fast decisions and agile updates to operations, marketing, and of course, our personal lives. We know some companies have been able …
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The Most Important Facebook Ad Metrics for Achieving Your Goals
By now, most marketers buy into the idea that they need to advertise on Facebook and Instagram, but how do they know if those ads work? Enter about a million metrics to analyze. That’s only a fraction of what is available, and yes, it can get overwhelming pretty quickly. The …
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The Top Five Ways to Optimize Instagram Accounts for SEO
Nowadays, it isn’t enough to simply have great content, because to be honest… a ton of people have great content. Businesses have to be smarter and more competitive to get their content in front of the right people. With the ever-growing popularity of social media, accomplishing this has become easier …
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A Quick (How-to) Guide on Updating Hours and Business Info on Google My Business
During a crisis, some businesses can continue operating with modified hours while others might have to close temporarily. Google is working on implementing the “Temporarily Closed” feature on Google My Business (GMB) pages in the upcoming days. We will update this post when the “Temporarily Closed” feature is available. In …
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The Power of Utilizing Social Influencers for Your Brand
What’s the Hype with Influencer Marketing? We are in the era of social media marketing being at the forefront of increasing brand revenue. I’m not talking about advertising on social media platforms in the traditional way. I am talking about teaming up with social media influencers or as many others …
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