“Support Parks & Recreation” Campaign Wins “Best Strategic Use of Social Media” from US Social Media Awards
August 20th, 2020 by
The 2020 US Social Media Awards selected Search Influence as the first-place winner of “Best Strategic Use of Social Media” for the digital marketing agency’s Together for Parks Alliance millage campaign. See the full list of 2020 winners here.
In 2019, Search Influence ran a successful digital marketing campaign in support of a property tax millage reallocation that will provide critical funding to a coalition of New Orleans parks and recreation organizations.
The Together for Parks Alliance was comprised of Audubon Nature Institute, New Orleans City Park, New Orleans Parks & Parkways, and New Orleans Recreation Development (NORD).
With almost a decade of experience promoting Audubon Nature Institute through digital advertising, the Search Influence team’sbackground helped them strategize and create an impactful campaign that drove online action from advocates and voters.
The millage passed with over “overwhelmingly” positive response—75% of voters voted YES on May 4, 2019!
The Alliance’s organizations will begin to receive the approved funding in 2021, which will make New Orleans an even better place to live and visit.
The Search Influence team is thankful to be recognized for the great work of an amazing team for this award-winning campaign. Award judges’ feedback indicated “this was a beautiful example of a coordinated, cross-channel effort.”
Thank you, US Social Media Awards, for recognizing this campaign for Best Strategic Use of Social Media!