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“Support Parks & Recreation” Campaign Wins “Best Strategic Use of Social Media” from US Social Media Awards
The 2020 US Social Media Awards selected Search Influence as the first-place winner of “Best Strategic Use of Social Media” for the digital marketing agency’s Together for Parks Alliance millage campaign. See the full list of 2020 winners here. In 2019, Search Influence ran a successful digital marketing campaign in …
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How to Use Facebook’s Campaign Budget Optimization to Your Advantage
Who’s ready to spend their Facebook campaign budget more effectively?! If you waited until the last hour to adopt Facebook’s new mandatory update, Campaign Budget Optimization, you may be slightly panicked. This could disrupt your internal processes and current campaign structure. However, you’ll be thanking Facebook for forcing this change …
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Cross-Posting Mistakes You Should Never Make
While you should be posting on social media, especially if you have a new piece of content you want to share, make sure you don’t cross-post on different platforms. Even if it’s easiest to figure out one social media post and call it a day, cross-posting can have negative effects. …
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Does Pinterest Marketing Work for Tourism?
In short—yes. Put yourself in the shoes of a tourist: you are sitting at home, gazing at your “Live, Love, Laugh” wall art, overflowing with wanderlust. You are itching to get out of your same-old-same-old routine. The idea strikes you—let’s get out of town! You enlist a travel buddy and …
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7 Tips for Eye-Catching Social Media Posts
For years, social media has been the most cost-effective place to advertise your business, but it takes planning to stand out from the competition. In the up-to-the-minute marketplace of memes, it pays to use eye-catching colors, animated images, and consistent, compelling branding. Fortunately, once you develop a digital marketing strategy …
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Ain’t Nobody Got Time for That: Make Social Media Fit Into Your Busy Schedule
It isn’t news that an active social media campaign is an integral part to any business model. In these modern times, simple and frequent Facebook posts can go a long way when potential clients are choosing between you and the competitor. Time, however, is also important, and budgeting out a …
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