Ain’t Nobody Got Time for That: Make Social Media Fit Into Your Busy Schedule
April 16th, 2015 by
It isn’t news that an active social media campaign is an integral part to any business model. In these modern times, simple and frequent Facebook posts can go a long way when potential clients are choosing between you and the competitor. Time, however, is also important, and budgeting out a few posts a day can take a shocking amount of it. Surprisingly, many businesses are unaware of the various ways they can solve this problem on their own.
One of the best and most widely used solutions is the scheduling feature in Facebook. To use it, simply enter in the text, link, and/or image that you wish to post to your business’ profile page. Once you’re ready to publish, click the small drop-down arrow next to the “Post” button. From there, choose “Schedule,” and then pick the day and time you wish to have your update sent to your followers’ newsfeeds. Although it may take you some time to schedule all the posts you will want to share for the whole month, the amount of time it will save you overall is definitely worth it!
Another tool that helps companies organize their social media presence is Hootsuite. On the surface, it may not seem as intuitive and user-friendly as Facebook scheduling, but with a little practice, it becomes a lot faster. The only catch is the $9.99 per month you’ll need to pay for pro service. With the upgrade, you’ll gain access to bulk scheduling, enabling you to schedule an entire week’s, month’s, or even year’s worth of posts at the drop of a hat.