Search Influence to Host Education Marketing Webinar, “Top 7 Ways to Drive Prospects Into and Down the Funnel”

July 23rd, 2020 by Shira Pinsker

Sign Up for Higher Education Marketing WebinarProspective students are showing growing interest in online learning.

Many wonder if now is the time to continue their education rather than competing for opportunities in a shrinking job market. Those once resistant to the idea of online learning now feel comfortable pursuing experiences remotely. 

Take advantage of these changing sentiments to drive enrollment! Join Search Influence Director of Sales and Marketing, Paula French, and Account Supervisor, Ariel Tusa, for the free webinar, Top 7 Ways to Drive Prospects Into and Down the Funnel.

Paula and Ariel will share knowledge from real-world examples and first-hand experiences to demonstrate how to nurture prospects from awareness to application using website optimization, content, targeted advertising, and email marketing. The webinar will also include dedicated time to address your questions.

You will learn:

  • How COVID-19 impacted education search trends
  • Tactics to get your programs in front of career changers
  • Ideal formula and structure for program and degree page content that converts
  • Opportunities to create innovative conversion points on your website that help you qualify leads

If you can’t make the live session, be sure to still register and we will send you a recording of the webinar.