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What Is Query Fan-Out in AI Search?
Query fan-out is how AI search engines answer a question by breaking it into many sub-queries. What it is, and how to optimize content for it.
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What Is Information Gain in SEO?
Information gain is how much new information a page adds beyond what’s already published. What it means for SEO, and how to add it.
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We Didn’t Automate Our Content. We Automated the Tedium.
Search Influence automated the research behind content, not the writing: query fan-out, information gain, and authoritative sourcing that gets pages cited by AI search.
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Search Influence Turns 20: Two Decades of Digital Marketing Innovation
Search Influence is turning 20. We have a lot to celebrate, starting with the people who made it possible. Twenty years ago, Will and Angie Scott launched Search Influence from a spare bedroom with one simple goal: help businesses get found online and measure what happens when they do. What …
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The June Influencer: Your Guide to GEO, MCP SEO & AI Ads
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! GEO Breakdown from CEO and AI SEO Expert …
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Paula French on “The Signal”: What AI Search Means for Higher Education Marketing
Enrollment marketers are losing prospective students at a stage they never even see. Before a student fills out a form, visits a program page, or clicks a single ad, they are already building a short list. They are asking AI tools detailed questions, comparing programs, and forming preferences, and the …
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Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
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One Page, One Baseline: Paula French on Program Page AI Search Visibility [UPCEA]
Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
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Programmatic Does More Than You Think – June Client Insider
Many clients think of programmatic advertising the way they think of a billboard: great for getting your name out there, but hard to connect to actual results. That’s a fair instinct, since programmatic is a strong awareness channel. But stopping there means leaving some of its most valuable capabilities on …
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Track and Report the Right Higher Ed Marketing Analytics to Improve Your Strategy
This post was updated by Allison Zeringue on 6/16/2026 to reflect current best practices. It was originally published on 10/09/2024. Key Insights Less than half of higher ed marketers track cost per inquiry or cost per enrolled student, the two metrics that connect marketing spend to enrollment outcomes. Institutions that …
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