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How Search Influence Uses AI to Improve Your Ad Results – April Client Insider
Unlocking Conversions: Meta and LinkedIn Introduce Advanced AI Targeting Discover how predictive audiences and Advantage+ targeting can elevate your advertising campaigns. New Meta and LinkedIn AI Features Help “Find” Conversions As part of our ongoing commitment to optimizing your advertising campaigns, we’re excited to introduce you to the powerful AI …
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Google Renames Conversions in Google Analytics 4 (GA4) to “Key Events”
To differentiate from Google Ads, GA4 has renamed conversions to “key events.” What You Need to Know: Analytics conversions have been renamed as “key events” in GA4 to distinguish them from conversions in Google Ads. “Conversions” still exist, in the context of Google Ads which are also reported as Ads …
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Search Influence to Present on Higher Ed Marketing Metrics at the 2024 Annual UPCEA Professional and Online Education Conference
This year at the 2024 Annual UPCEA Conference, Search Influence will present an informative session titled, “Secrets of Highly Successful Enrollment Marketing Teams: Proven Strategies to Set & Reach Goals and Maximize Budgets.” Join us as we uncover the secrets to supercharging your enrollment pipeline through efficient higher education marketing. …
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Higher Education Digital Marketing – Your Key to Growth In 2024
Imagine you’re a ship captain embarking on a voyage in uncharted waters. That’s what it’s like navigating the ever-changing currents of Higher Education Digital Marketing. As the deck shifts beneath you, you are steering your institution’s ship through the waves of change – hopefully toward improved enrollment and a better …
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Search Influence and UPCEA to Present Webinar: “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report”
53% of our higher ed marketing research respondents aren’t satisfied with their campaigns’ performance. How are you doing? On Wednesday, March 13, at 2 PM ET/1 PM CT, Search Influence and UPCEA will host the live webinar, “What Gets Measured Gets Managed: Higher Ed Marketing Metrics Research Report.” We’ll cover …
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Rising Online Advertising Costs in 2024: The Election Year Effect
Key Insights With the U.S. presidential election coming up, experts project increased advertising competition and rising digital ad costs throughout 2024. While it may be tempting to slash your marketing budget to save short-term advertising costs, you’ll pay the long-term price of leaving your brand dormant this year. The right …
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Effective SEO Strategy Must-Haves: Why Partner With Search Influence
Key Insights Not all SEO strategies are created equal. Effective SEO strategies demand a customized approach that takes into account the unique goals and challenges of a business. Search Influence uses three pillars to drive SEO strategy: boosting search rankings, empowering local SEO, and enhancing technical SEO. Partnering with a …
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UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
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What is Cost Per Inquiry (CPI) in Higher Ed Marketing?
Key Insights Cost per inquiry is the most important metric to measure and drive the efficiency of campaigns. Cost per inquiry is most frequently tracked as a KPI for digital marketing channels (i.e., CPI from paid search or CPI from organic), and it can also measure the effectiveness of digital …
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AI for Digital Marketing With Will Scott at DFWSEM State of Search
Key Insights AI-powered tools offer numerous opportunities for digital marketers, from generating content ideas to researching keywords and programming code efficiently. While AI can produce impressive content, human intervention remains crucial. Relying solely on AI for content creation can lead to subpar results and may not align with Google’s E-E-A-T …
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