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Pay Per Click for Dummies? Hire a Professional.
Paid Search Marketing for Dummies: Don’t try saving a buck by doing your own pay per click campaign. Hire a professional – you’ll be happy you did.
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Top 10 for the Weekend
1. Why Local Businesses Can No Longer Ignore Foursquare For some reason businesses are hesitant to jump on the social media bandwagon. It’ll never make sense to me because even if you don’t believe in its power, your customers do! By simply adding a little prize for the mayor or a …
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Effective Online Marketing Messages: How to Pace Yourself
A couple of weeks ago I wrote a post about over-saturating the market with online business communication. While in the last post we gave you tips on how to tell if you are indeed over-saturating the market, we promised we’d do a follow up with some steps to take to …
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New Google Interface: My Before and After Images Disappeared from Google Images!
The majority of plastic surgeons have a robust before and after image gallery on their respective websites. With a strong plastic surgery client base, in addition to other industries, we pay attention to the images and their inclusion in the Google Image search. In the last week, our SEO team …
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Foursquare Advertiser Survey
Search Influence is proud to be taking part in the first ever Foursquare Advertiser Survey with 3 other companies focused on local search and social media. Over the next 2 weeks, leading up to SMX Advanced, we will be polling businesses using Foursquares promotions tools to get the word out …
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Facebook Advertisting – The Internet Marketing Gold Rush
I am frequently asked what the next big thing in paid marketing is – while I tend to keep my online marketing secrets close to my chest, I always answer Facebook. With hundreds of millions active users, it is Sutter’s Mill in the pay-per-click Gold Rush. As paid search platforms …
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Top 10 for the Weekend
Once again we’ve collected some handy links that we thought you’d find enjoyable and useful. Have a look and maybe you’ll get some ideas for what to do on Monday when the clients and customers start calling… 1. GoogleSpeak – “We currently do not support the location” = Banished? As much …
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Google Maps – an equally useful tool for customers and businesses alike
I can’t fight this feeling any longer. I need to profess my love of Google Maps. Our relationship was a tumultuous one, but she won me over in the end. Living in New Orleans, where some street signs are still missing from their respective corners, Google maps was a saving …
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Mobile Marketing No Longer Means Slapping Your Ad on a Bus
Imagine you just pulled into the mall parking lot with your three antsy children who are complaining that they are hungry, need to go to the potty and want to go to the Disney Store… Amidst all of the chaos of getting them out of the mini van and making …
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Pace Yourself. Online Marketing Messages: When Less is More.
“Everything in Moderation,” the saying goes. This can be attributed to everything and anything, almost. It’s important to acknowledge this, especially with such easy and immediate access to your audience. The only thing that comes to mind that this would not apply to in online marketing is link building and …
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