Five for Friday

May 17th, 2013 by Search Influence Alumni

Five for Friday1. How Google Now Will Impact SEO & What You Can Do to Get a Head Start – Search Engine Watch

Google hosted their big developers conference this week, Google I/O. Although there were no big new products introductions, one service that has been getting a lot of attention is Google Now. Although this product was released over a year ago, it is now available for free download on Apple and Android phones and tablets. Guillaume Bouchard has some interesting ideas about how Google Now will affect the SEO community and what we can do to stay ahead of the curve.

2. Google Maps Gets a Brand New Look – Search Engine Watch

Google announced another big update this week. Google Maps is undergoing a complete makeover. The maps will be more interactive and customized for each user. Search results will be clearly labeled on the map with icons and brief descriptions. They’re also promising “smarter directions” and “tours generated from user-submitted photos.” The update is invitation-only right now.

3. How My Mom Thinks Search Engines Work – SEO Moz

This is a fun article and a good read for anyone working in SEO. Introducing somebody to SEO is not easy, and it’s good to take a step back from our industry jargon and realize that clients – usually small business owners – might not know what “organic search” is!

4. Content Marketing is a Hit! [Infograhic] – Marketing Pilgrim

We’ve been hearing for a while about the importance of content marketing. This infographic lays out the cold hard facts about how and why content marketing is essential for your business.

5. Google Local Adds New Troubleshooter to Move Reviews When a Business Relocates

One more update from the all-important Google. Google has announced that they now have a process in place to submit requests for when a business relocates, changes its name, or changes ownership. This is something that has plagued Maps teams for a while and it’s great to see Google doing something proactive in order to simplify the process.