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Social Media Education and News
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Pinterest Announces Analytics for Business Profiles
Recently, Pinterest launched its Web Analytics, allowing for businesses with verified accounts to track how many users are pinning from their site, the number of impressions from each pin, and incoming site traffic that is being generated directly from Pinterest. Outside of SEO and social media campaigns, many may argue that …
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5 Tips for Proper Hashtag Usage
I love social media. I also love staying organized. The great thing about hashtags is they bring the two together. For those who don’t know, hashtags are a way to categorize a post on social media platforms, like Twitter and Instagram, by tagging it with descriptive words or phrases. Hashtags …
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2013: The #YearoftheTweet
Although some consider Twitter the redheaded stepchild to the social media behemoth that is Facebook, brands are beginning to recognize and harness the “real time value” of Tweeting. No one can deny that Twitter is growing in both users and usage. The number of tweets per day has increased from …
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The New Facebook News Feed – What Brands and Users Need to Know
Facebook announced a new look to their News Feed yesterday, which aims to streamline its appearance and cut down on irrelevant stories. In fact, the tagline on their announcement reads “Goodbye Clutter… Hello bright, beautiful stories.” The new version will focus on images, and they will appear much larger and …
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WTF Facebook?
On Friday, I received an email from Facebook regarding their Page Insights. My initial reactions were “Great! They’ve finally realized how horrible their reporting system is and are making changes!” Boy, was I wrong. The email in its entirety is below, but the man gist is that they have been …
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TV’s Next Social Media Superstar Is…
In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
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Super Bowl Social Media: A Touchdown Pass for National Brands
Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
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5 for Friday — Links, Stories & Posts For Your Weekend, 5pecial Graph 5earch Edition!
In a special edition of 5 for Friday, we’ve compiled the best articles about Facebook’s new Graph Search, which was released for beta testing on January 15! Facebook SEO Comes to Life as Graph Search Launches — Social Media Today Facebook’s newest addition, Graph Search, blurs the line between social …
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The Bluths Take On Social Media: Arrested Development, Netflix, and the Importance of the Banana Stand
This Is The Story of a Wealthy Family Who Lost Everything, and the Social Media Campaign That Got Them Back Together. While social media marketing is a useful and effective means of interacting with your customer base, not every campaign has the moxie to make your efforts take off — …
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Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities
Facebook’s Graph search introduces a new multi-dimensional tool for discovering people, places and things filtered by your personal friends and likes. The concept isn’t entirely new — Bing has been integrating social data into its results for over a year now now, and the Google Hotpot experiment (failed though it was) …
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