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Social Media Education and News
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Anatomy of a Great Business Tweet
On Twitter, you only get 140 characters to make an impression. With so little room to spare, how do you come up with tweets that engage your followers, get retweeted, and generally contribute in a positive way to your social marketing efforts? While there’s no one right way to compose …
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Pinterest announces “promoted pins”
Yesterday, Pinterest’s CEO Ben Silbermann announced on the company blog their first move toward running ads on the social bookmarking platform. Pinterest will be “promoting” select pins, and the ads will start appearing in the coming weeks in the search results and category feeds. Currently no businesses are paying for …
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How to Boost Your SEO with Google+
A lot of people overlook Google+ when planning a content marketing strategy, because it’s still not perceived as a popular social media platform. It’s true that Google+ doesn’t command the huge user numbers of Facebook or Twitter—but the real benefits of the platform aren’t its social media aspects. The important …
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Easy Ways to Improve Your Pinterest Descriptions
By now, we should all know that Pinterest is a great tool for businesses. But, since Pinterest is so visually centered, what you may not have thought about is the importance of your written content. After you have your About section properly filled out and you’ve established your boards, it’s …
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5 Ways to Use Instagram for Business and Build Your Social Media Presence
Many businesses, small and large, have started using Instagram as a way to build their brands and online presence. Not only is Instagram an effective and useful way for businesses to promote themselves, but it is also a way to create connections with customers through engaging content. Also, photo sharing …
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Turn Quiet Customers into Brand Ambassadors with the Right Social Media Content Strategy
Thanks to Panda and social signals becoming more prevalent than ever in Search Engine algorithms, content both on and off-site is moving to the forefront of most SEO and online marketing strategies. Truly exceptional content not only ranks well, but is shared virally and provides a real value to the …
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#Facebook #Hashtag #Apocalypse
I love a good hashtag, y’all. I think everybody does! They are great engaging pieces of content in social media posts that can really build engagement among your followers. They are also extensions of your post that allow you to specify your tone and point of view. Pinterest, Twitter, Google+, …
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Types of Facebook Ads
As Facebook has become a more robust advertising platform, a broad smattering of ad units have shown up all over the platform. Almost every kind of content can be advertised on Facebook, from a text status to a Facebook app to a web site, leading to increased interaction and ultimately …
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Getting Personal With My (Promoted) Posts
The Promoted Post Writing this blog post: $8.09 Medium-size bag of Lay’s Chicken & Waffles chips: $1.09 Sponsoring this post on Facebook: $7.00 Being funny and popular on Facebook: Priceless Why Should You Care? Well besides the fact that Lay’s is pushing three atrocious new flavors on consumers, this was …
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Get Real ROI on Facebook with Sponsored Stories
Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page …
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