Social Media Education and News

• 14 Social Media Mistakes to Avoid in 2014

  February 26, 2014 by in Social Media Search Influence Alumni - 3 comments
  

  We’ve all seen them… misfired tweets, Facebook fails, and huge national brands that just don’t get it. Last year we recapped the 12 worst social media mistakes of 2012, but brands just keep making the same errors over and over again. For 2014 we’re going to be proactive. Here are …
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• Career Advice from the Facebook Queen (and some life lessons, too)

  February 14, 2014 by in Social Media Search Influence Alumni - 2 comments
  

  Sheryl Sandberg is one of the most influential women in the world, according to Time, CNN Money, and Forbes. She’s the COO of Facebook, and in my opinion, one of the biggest badasses out there.  I’ve been reading her book, Lean In: Women, Work, and the Will to Lead and it is changing …
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• 3 Reasons Why Your Business Should be Active on G+

  February 03, 2014 by in Social Media Search Influence Alumni - Comments Off on 3 Reasons Why Your Business Should be Active on G+
  

  Some may know Google Plus as a weak attempt by Google to compete with Facebook. However, it can be used for much more than just engaging with your target audience. Google’s social media platform can also help your SEO efforts while providing quality content and information to followers. Here are …
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• Social Media Marketing and the Super Bowl: It’s All About Preparation

  January 30, 2014 by in Social Media Search Influence Alumni - Comments Off on Social Media Marketing and the Super Bowl: It’s All About Preparation
  

  If you’re like me and you love sports and social media, there isn’t a better day than Super Bowl Sunday. From the creative commercials to everyone constantly updating their feeds with their own thoughts on the game, it’s the ultimate setting for sports and marketing to collide. Rather than sit …
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• Social Media And Small Businesses

  January 27, 2014 by in Social Media Search Influence Alumni - 5 comments
  

  Early last year, an article was featured on StreetFight.com  that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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• The New Google+ and How To Avoid Getting Your Business Account Suspended

  January 21, 2014 by in Social Media Search Influence - 4 comments
  

  As you all probably know by now, every Google account now has a personal Google+ profile associated with it. A common practice in SEO and setting up a Google Local listing in the past has been to create a Gmail account specifically for business purposes. This generally included using a …
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• Tips for Optimizing Pinterest boards for Small Businesses

  December 30, 2013 by in Social Media Search Influence Alumni - 1 comment
  

  Ever since the launch of Pinterest in March 2010, marketers and small businesses are leveraging the site to drive traffic and sales. There are some old school business leaders who are still anti-social media, but they are missing out on a big opportunity if they ignore Pinterest and other platforms. …
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• Google +Post Ads Offer Near Limitless Exposure to Social Messages

  December 17, 2013 by in Social Media Will Scott - 2 comments
  

  Google has just announced a revolutionary social ads concept for brands dubbed “+Post ads.” +Post ads will allow marketers to re-package selected Google+ posts for promotion by way of Google’s display ad network. Unlike Facebook ads which live only within the walled garden, Google is taking the revolutionary step of …
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• You’re So Vain, You Probably Think This URL is About You: Claiming Your Google+ Vanity URL

  October 30, 2013 by in Social Media Search Influence Alumni - Comments Off on You’re So Vain, You Probably Think This URL is About You: Claiming Your Google+ Vanity URL
  

  Google has rolled out a batch of Google+ updates yesterday, and among those updates, they are now offering vanity URLs for Google+ Pages or Profiles. Requirements for getting a custom URL are pretty straightforward: Well, this a fun and interesting small project, so I thought I would walk through it …
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• What’s Wrong With Facebook Cover Photo Reach?

  October 04, 2013 by in Social Media Search Influence Alumni - 2 comments
  

  Facebook announced a new version of News Feed way back in March 2013 and emphasized that decreasing clutter and increasing images were the company’s top priorities. Months later, some of the highly touted features have still not rolled out to all site users. However, one change was made almost immediately: …
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