Social Media Education and News

• Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote

  January 15, 2013 by in Social Media Search Influence Alumni - Comments Off on Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote
  

  Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test. …
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• 12 Worst Social Media Mistakes of 2012 (And How to Avoid Them)

  January 09, 2013 by in Social Media Search Influence Alumni - 9 comments
  

  2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. 12. Kansas City Chiefs A disappointed fan tweeted at the …
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• Taking the Twit Out of Twitter: How To Bounce Back From A Gaffe With Grace

  January 07, 2013 by in Social Media Search Influence Alumni - 1 comment
  

  We’ve touched on the importance of having a good Twitter handle, but just as important is the content of your tweets. While in the past you could expect to be chastised for a misspelling or typo in the classroom, social media platforms like Twitter now make your mistakes public in …
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• Advanced Facebook Ads: How to Beat Disapproval

  December 31, 2012 by in Social Media Search Influence Alumni - 3 comments
  

  While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard …
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• Think Before You Post: Facebook, Chris Owens, and My Grandma

  December 27, 2012 by in Social Media Search Influence Alumni - Comments Off on Think Before You Post: Facebook, Chris Owens, and My Grandma
  

  I had an unexpected conversation with my Grandma on Christmas Day. You see, a while back my parents got her an iPad, and she uses it to get on Facebook pretty much every day. This has been a really great development for her, as it allows her to instantly see …
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• Google+ Communities Storm Into the Social Media Scene

  December 21, 2012 by in Social Media Search Influence Alumni - Comments Off on Google+ Communities Storm Into the Social Media Scene
  

  Google Plus communities, the newest section of the social networking site (often referred to as G+ for short) are meant to bring people of similar interests, work experience, or hobbies into one place. These communities can be created by anyone with a G+ account, opening up a whole new vista …
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• Facebook Nearby Updates and How Local Businesses Can React

  December 20, 2012 by in Social Media Search Influence Alumni - Comments Off on Facebook Nearby Updates and How Local Businesses Can React
  

  Facebook Nearby Gets a Facelift Last Monday, Facebook released updates to its check-in feature “Nearby” in an effort to bring some competition to social sites like Yelp and Foursquare. Each month millions of Facebook users check in with the service, reporting their whereabouts to their friends. Now, Facebook is using …
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• Quick! Delete Your Instagram Account! (Or Don’t.)

  December 19, 2012 by in Social Media Search Influence Alumni - Comments Off on Quick! Delete Your Instagram Account! (Or Don’t.)
  

  Instagram, the popular photo sharing app recently acquired by Facebook, will be changing its Terms of Service next year. This change in terms, slated to take effect January 16th, provoked a massive storm of criticism because of ambiguous language that some interpreted as allowing the company to sell the licensing …
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• Hold Off on the Half-Baked Google+ Local Merge

  December 13, 2012 by in Social Media Search Influence Alumni - Comments Off on Hold Off on the Half-Baked Google+ Local Merge
  

  This weekend while shopping for Christmas presents, I found this ad at one of the booths. The flyer advertises a seminar that will teach business owners how to claim their Google Place Page and Google+ Business pages. While we do encourage small businesses to claim these pages, we recommend holding …
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• Facebook User Vote Ends, Facebook Eliminates Voting

  December 10, 2012 by in Social Media Search Influence Alumni - Comments Off on Facebook User Vote Ends, Facebook Eliminates Voting
  

  Last week, Facebook gave its users the ability to vote on a proposed set of changes to the site’s governance and privacy policy. The proposed changes specifically dealt with the sharing of your data with affiliates (specifically Instagram), how and what users can message you on the site, privacy and …
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