SEO Education and News
-
Search Influence Turns 20: Two Decades of Digital Marketing Innovation
Search Influence is turning 20. We have a lot to celebrate, starting with the people who made it possible. Twenty years ago, Will and Angie Scott launched Search Influence from a spare bedroom with one simple goal: help businesses get found online and measure what happens when they do. What …
Continue Reading >> -
Reddit AI Search Strategy: GEO, AI Citations, and Off-Page Visibility
At Search Influence, we have been giving clients some version of this counsel for a while now: if AI search is pulling answers from the public web, then your brand has to show up in the places AI systems are likely to trust. Not just your website. Not just your …
Continue Reading >> -
One Page, One Baseline: Paula French on Program Page AI Search Visibility [UPCEA]
Your program page has a new audience, and it doesn’t fill out RFI forms. Half of prospective students now use AI tools at least weekly, and most universities have no idea what those tools are telling them. Before a student ever lands on your site, an AI tool has likely …
Continue Reading >> -
Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
Continue Reading >> -
Will Scott Speaks on GEO and Agentic SEO at SMX Advanced 2026
There’s a version of AI-assisted SEO where you paste a prompt into a chatbot and hope for the best. Then there’s the version Will Scott will be demonstrating at SMX Advanced 2026, one that’s already changing how agencies deliver work for clients. Will, CEO and co-founder of Search Influence, has …
Continue Reading >> -
How to Optimize Content for AI Search Engines in 2026
Note: This post was updated by Collin Guedon on 5/27/26 to reflect current best practices. It was originally published on 11/21/25. Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean …
Continue Reading >> -
AI SEO Tracking Tools 2026: Comparative Analysis of Over 15 Platforms
Co-Author: Collin Guedon This post was updated by Will Scott & Collin Guedon on 5/26/2026 to reflect current best practices. It was originally published on 8/20/2025. Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in …
Continue Reading >> -
What is MCP SEO? And Why Should Marketers Care?
Key Insights MCP SEO is owned media for the AI assistant era. You run a server. AI assistants asks it questions on a user’s behalf. You control the answers. It works on three layers. Discoverability (the AI can find your server), authority (your structured answers beat scraped ones), conversion (the …
Continue Reading >> -
Best AI SEO Tracking Tools Under $50/Month (2026)
TL;DR If you have under $50/month and want to start tracking how your brand shows up in ChatGPT, Google AI Overviews, and Perplexity: Waikay.io (free tier) if you’ve never tracked AI visibility before and want to test the waters RankScale ($20/mo) if you want analytics-driven testing across the broadest set …
Continue Reading >> -
What Is GEO? Generative Engine Optimization Explained
Key Insights GEO gets your brand cited in AI answers, not just ranked on a SERP. Built on SEO basics (site health, schema, depth, authority) but optimized for what an LLM cites, not what a user clicks. Attribution is messy. AI traffic often shows up as Direct in GA4. Most …
Continue Reading >>
