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SEO Education and News
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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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Upcoming Webinar to Reveal New Research on AI Search in Higher Education
50% of prospective students use AI tools like ChatGPT and Perplexity at least weekly to research programs. 79% read Google’s AI Overviews, and more than half say they’re more likely to trust the institutions AI cites. These search behaviors are no longer emerging trends. They’re the new reality for enrollment …
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Will Scott to Lead Generative Engine Optimization Master Class on October 7
Search is no longer limited to ten blue organic links. Today, platforms like Google AI Overviews, ChatGPT, and Perplexity generate direct answers that change how people discover information. If your content isn’t optimized for these generative engines, you risk being left out of the results entirely. On October 7, 2025 …
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AI SEO Fundamentals vs. Foundational SEO: What’s Changed, What Hasn’t
Key Insights AI SEO builds on, not replaces, foundational SEO: Core principles like site structure, crawlability, and authority still power visibility, but AI SEO adapts them for generative search experiences. Entities are the new keywords: While keywords still matter, AI-powered platforms prioritize clearly defined people, places, products, and concepts they …
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The Ultimate Guide to AI SEO Tracking Tools in 2025: Beyond Traditional Search Optimization
Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in AI-generated answers is now essential for SEO success. Generative Engine Optimization (GEO) is the new frontier: The shift from ranking pages to providing “best answers” across …
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Webinar Recap: How AI Is Changing Search and SEO
Key Insights AI search is changing the rules but not the game. Foundational SEO fundamentals still matter, but success now depends on adapting them to how AI understands, cites, and delivers information. Visibility comes from trust, context, and structure. Entity-rich content, credible citations, and clear organization make it easier for …
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How Marketing Supports SEO and Helps You Score Big With AI Search
Key Insights AI search engines reward brands that align SEO with all marketing channels, including social, PR, paid, and email. Social media content marketing reinforces SEO performance by increasing entity signals and driving engagement. Earned media and PR build domain authority and citations that support higher search engine rankings. Email …
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The Future of SEO Is AI: Will Scott on What’s Changing and What’s Next
You’ve probably noticed search isn’t what it used to be. The “10 blue links” are buried under AI-generated answers, featured snippets, and who-knows-what pulled from who-knows-where. So if you’re in SEO, the obvious question is: what now? That’s the focus of a recent conversation between Will Scott, CEO of Search …
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7 Tips for SEO Web Developers
Note:This post was updated by Shane Kretzmann on August 4, 2025 to reflect current best practices. It was originally published on August 13th, 2013. Key Insights Web development and SEO are inseparable: A website’s technical architecture directly impacts its search visibility, from how search engines crawl content to how users …
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