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Industry Insights
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Online Reviews and Reviewers: Using Yelp’s Messaging Features
I discussed the value of online reviews in my previous blog post — check it out here: The Importance of Online Reviews: What Your Customers Really Think. I’d like to delve more deeply into the subject to discuss the ways in which a business owner can use reviews in a …
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5 For Friday — Links, Stories & Posts For Your Weekend
SEO Secrets, Tips & Tricks – Why it’s Not Worth Your Your Time — Graywolf’s SEO Everyone wants to say they have a surefire array of “secret ingredients” that will launch your website to optimization superstardom — but like most things in life, it’s not that easy. Michael Gray takes on …
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The Most Impactful Restaurant Review Directories (According to Google Data)
We all know that online reviews are important because more and more potential customers are consulting them before they make a purchase decision; simultaneously, reviews are all over the place and popping up in web search results. Sometimes, even when someone searches for your business name, a review site is …
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The Yelp Review Filter is Broken
A few months ago I came upon an EpicFail image that I found amusing. The image was of a supposed Google review. The review was actually a positive review, but it was the content that really grabs one’s attention: “Wendy’s SoNnNnNnN This place is BAWLIN’ yo. Chicken nuggitz be crispy …
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5 For Friday – Links, Stories & Posts For Your Weekend
1. Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today – Search Engine Land — Google says their new privacy policy will open the door to new products and services for the public. The idea is to simplify privacy across all of Google’s properties without affecting user’s experience. …
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Internet Privacy in 2012: It’s Not Easy Being Anon
Now that we’re all settled into 2012, we still find ourselves catapulting forward through the Information Age. Some have even classified our current place in time as the Personalization Era [sic]. This is a time wherein the information collected about you online can and does tailor your experience on the Internet to your interests and/or …
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Read This! — March 2012
Optimizing Search Engine Marketing For Seasonal Opportunities — Search Engine Land If you’re in the business of beach umbrella retail, snowblowing equipment, spring cleaning or other seasonally-related product or service, chances are you’ll be interested in this article explaining how to stay on top of the trends and perfectly time …
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5 For Friday — Links, Stories & Posts For Your Weekend
How Twitter Can Improve Your Management (in 140 Characters or Less) — Inc.com It’s said that brevity is the soul of wit, and nowhere is that more apparent than the mandatory 140-character limit of Twitter messages. Inc.com’s Frank Addante takes you how the confined space can actually help you structure …
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Why We Share: It’s Going Viral!
Everyone out there is sharing and talking about the latest crazy thing they saw online. “Did you see that video?” “Have you heard about that picture of [so and so]?” We’ve all heard it. We’ve all said it. Viral sharing is so ingrained in our cultural subconscious that one may …
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5 For Friday — Links, Stories & Posts For Your Weekend
Google’s home entertainment foray: Why the Motorola deal may work – ZDNET With the acquisition of Motorola, Google is developing a home-entertainment system to take on Apple TV. Google has failed in this market before with Google TV. Google TV, to many users, was too much, too soon to succeed. …
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