Read This! — April 2012

April 2nd, 2012 by Search Influence Alumni

As always, our Read This! feature profiles stories and how-to’s you can’t afford to miss for your business, offering direct and practical advice for competing online. Check out this month’s offerings after the jump!

The Twitter Guide for Small Business

With the advent of its small business ad products, Twitter has published an official 22-page ebook showing you how to “engage with your customers and put Twitter to work for your business.” Look for the PDF link below the video!

Measuring Your Company’s Online Success

While we’ve given you a plethora of tips to increase your online visibility and interaction with your customers, finding hard data as to whether your efforts are working is a whole ‘nother story. Check out this handy guide to the metrics of web success and see if your company is measuring up.

Your Analytics Tool May Be Lying to You

Now that you’re familiar with the basics of web metrics, let’s take a slightly more contextualized look. While the analytics data can give a good indication of where you are succeeding or failing, it’s important to look at it within the scope of other numbers in your industry.

The 375 Million Active Searchers You`re Probably Ignoring

iTunes is the go-to resource for finding podcasts, videos and other media, and if you’re not making your presence know there you could be missing out on a huge chunk of the action.

Practical Tips to Make Your Blog More Useful & Interactive

TopRank’s Lee Odden shares a wide array of effective blogging tidbits from the #smchat and #nptalk social media chats.

Over Optimizing Your Website, What to Look Out For

While making your site search engine-friendly is an important part of maintaining an online presence, “keyword stuffing” or other forms of over-optimizing can be the death knell for your rankings. Read up on the best ways to keep up a strong site while avoiding being penalized.