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Industry Insights
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Hammer Time! Squishing Fonts Into Text With Base64
Ah, fonts. This binary data increases page load time, file size, the number of HTTP requests. Fonts will also cause the page to jump from a basic font to the included one when the font takes longer to load than it does to display the markup. All these hindrances, coupled …
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Read This! – June 2012
Every month, our Read This! series brings you the best in practical web marketing and online presence-building pieces from across the net. Read on for this month’s selection: The Direct Path to Finding Prospects and Customers Online Direct marketing is focused on the customer, speaking directly to them in order …
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INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps
We’re proud to publish this new infographic from the talented team at Avalaunch Media. If you’re a small business owner, check out this array of useful mobile tools and apps to maximize your potential. The world of technology is changing rapidly and small business owners need to utilize it in …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Mapping the Mobile Future, Apple To Drop Google Maps for In-House Creation — Marketing Pilgrim A permanent split between Apple and Google is on the horizon. In a key test of the company’s post-Jobs era leadership, Apple is planning to do away with Google Maps on their devices to …
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5 For Friday — Links, Stories & Posts For Your Weekend
How to Survive Google’s Unnatural Links Warnings & Avoid Over-optimisation – SEOMOZ With the recent updates made by Google, over-optimization of your site could come back to haunt you. Google does not want to reward sites with “webspam” any longer. This article will let you know how to navigate the changes …
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Read This! — May 2012
As always, we’re proud to feature best-of-the-web stories and practical advice for competing online in our monthly Read This! feature. Check out May’s offerings after the jump! • 6 Ways to Boost Your Rankings Using Google Authorship Are you using Google Authorship to get your face in the SERPs and increase …
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5 Most Memorable Marketing Fails
Over the years, I’ve seen many companies going into damage control for missteps that they took in pushing their message. To learn from the mistakes of others, I’ve compiled a few of the most memorable marketing fails. These companies tried to do something unique or different to increase their brand …
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5 for Fridays — Links, Stories, & Posts for Your Weekend
12 Most Valuable Personality Traits of Top SEO Consultants — 12 Most This article is an oldie, but a goodie on the 12 best qualifications for a top SEO consultant. Sure you are driven, intelligent and articulate, but if you do not feel that you combine your technical, artistic, and analytical sides, …
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Read This! — April 2012
As always, our Read This! feature profiles stories and how-to’s you can’t afford to miss for your business, offering direct and practical advice for competing online. Check out this month’s offerings after the jump! The Twitter Guide for Small Business With the advent of its small business ad products, Twitter …
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Big List Of SEO Blogs … These are Blogs You Should Read!
We often tell our junior-most employees to read SEO blogs to expand their knowledge. (I have heard this instructed to our freshest faces about 3 times in the last week.) The more experienced staff is humble enough to say in a very matter-of-fact voice, “I don’t have all of the …
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