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Collin Guedon
A Greater New Orleans Area native (specifically, Abita Springs), Collin didn’t venture far for college, attending Louisiana State University. Graduating with a bachelor’s degree in Digital Advertising and Visual Communication, he specializes in copywriting and creative writing. Colin’s favorite part of digital marketing is when creativity meets science and when he sees something he created have real-world results. When he’s not copywriting or copyediting, you can find Collin on the golf course, grilling with friends, or binge-watching the latest movies and television shows.
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SE Ranking vs Writesonic GEO: An AI SEO Tool Comparison
TL;DR Pick SE Ranking if you want AI search tracking built into a full SEO suite you’re already using for rank tracking, site audits, and keyword research. Pick Writesonic GEO if you want a dedicated GEO platform that connects AI visibility tracking directly to content creation and optimization workflows. They’re …
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Paula French Speaks on AI Search and the Invisible Enrollment Funnel
Search Influence Director of Sales and Marketing Paula French recently joined SearchStax and the University of Arizona for a webinar on one of the most pressing challenges in higher education enrollment marketing today: the growing gap between where students research programs and what institutions can actually track. The session, The …
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How to Optimize Content for AI Search Engines in 2026
Note: This post was updated by Collin Guedon on 5/27/26 to reflect current best practices. It was originally published on 11/21/25. Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean …
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AI SEO Expert Will Scott to Speak on AI and Search at Group Practice Pro’s 5th Annual Retreat
Search Influence CEO and co-founder Will Scott will present at the Group Practice Pro 5th Annual Retreat in Charleston, S.C., on Monday, April 28, 2026. His session — “AI and Search: What Group Practice Owners Need to Know Now” — runs from 9 to 10:45 a.m. and is tailored specifically …
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Search Influence Joins the 2026 UPCEA Annual Conference in New Orleans
The 2026 UPCEA Annual Conference, taking place April 15–17 in New Orleans, will bring together leaders across online and professional education to discuss the future of higher education strategy, technology, and student engagement. Search Influence will participate in this year’s event through speaking sessions, thought leadership, and in-person conversations with …
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Will Scott Named to UPCEA Board of Directors as Corporate Partner Representative
Search Influence is proud to announce that CEO and Co-Founder Will Scott has been named to the UPCEA Board of Directors as Corporate Partner Representative for a one-year term (2026–2027). His appointment reflects his leadership in higher education digital marketing and Search Influence’s longstanding collaboration with UPCEA, the leading association …
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Will Scott Returns to SMX Online With Generative Engine Optimization Master Class
On Tuesday, April 14, 2026, Will Scott, Co-Founder and CEO of Search Influence, returns to SMX Online to teach his Generative Engine Optimization (GEO) Master Class, the best-selling Master Class in SMX Online history. The live, online session runs from 11:00 a.m. to 4:45 p.m. ET and is available both …
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What It Actually Means to Optimize Content for AI SEO – February Client Insider
How We Are Building Content AI Can Retrieve and Cite We have been talking a lot about AI SEO lately, and one question keeps coming up: What does that actually mean for our content? Fair question! Here’s the clearest answer. Optimizing content for AI SEO means structuring it so AI …
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Search Influence Named to New Orleans CityBusiness’s 2025 Best Places to Work List
At Search Influence, people power our performance, and once again, that commitment is being recognized. We’re proud to share that our AI SEO marketing agency has been named to the New Orleans CityBusiness 2025 Best Places to Work list in the Small Company category. This is our team’s fourth year …
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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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