Website Promotion is not Voodoo

Many clients ask what the point of an e-mail newsletter is and how it can help them grow their business.  Will people read it?  Will it clog up potential customer inboxes? How much is it?

There are several reasons I recommend e-mail newsletters. Not only do they provide free information, they are also one of the least expensive and most effective tools to draw attention to a site.  Below are some additional advantages to implementing a company e-mail newsletter.

Lately I have been doing a lot of research on landing page strategy and as I read about what not to do and what you must do, I think someone needs to break it all down into a simpler form.  Where are we going wrong, maybe it’s all just too much?  Make it simple.  All you need are these 5 things arranged properly and it is most likely going to perform better than what you are using now:

Coming in for a smooth landing

1.)    Your Company Logo clearly marked in the top left corner of your landing page.

The tactics of Local Facebook Marketing just got a whole lot easier to understand. Sarah Smith gave up the goods in her presentation at the Local Search Summit. It turns out there are some very subversive ways to use current Facebook technologies. Marketing on Facebook just got a lot easier.

Local Search Summit 09

Don Campbell gives a great overview of the ideas presented in our “Using Facebook and Twitter to Drive Local Leads” session. And, I’m looking forward to Aaron Irizarry posting the rest of the video…

Holy cow it’s taken me a long time to write this! But that’s good news because I’ve been adding to my own understanding in the meantime.

I have been intending to post on this since before my friend Chris Schultz wrote his “10 Tips for Launching Your Startup” in which he brushed on the core concept, the Customer Engagement Cycle: A C I P R (Awareness, Consideration, Inquiry, Purchase and Retention (Referral)).

Take for instance the “Referral” above, I’ve come to realize that this is as valuable as “Retention” in the model. And sometimes is more effectively leveraged toward referral than repurchase.