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Search Influence

Digital Marketing & SEO Consulting Services

Search Influence is a digital marketing agency based in New Orleans, serving organizations nationwide. We support in-house marketing teams, agencies, and leadership teams who want expert guidance without outsourcing full execution. Our digital marketing consulting services give teams access to senior-level strategy, technical expertise, and objective analysis that strengthens visibility and performance.

Many organizations can execute daily marketing tasks. What they often lack is expert support for strategy, diagnostics, measurement, and decision-making. That is where consulting creates value. We clarify what’s working, identify areas that need improvement, and guide teams through the actions that drive stronger results.

Who Is Marketing & SEO Consulting Best For?

Marketing and search engine optimization (SEO) consulting is ideal for organizations that want expert guidance while maintaining in-house execution. These teams benefit from specialized guidance, performance analysis, and strategic clarity.

Typical groups that benefit from consulting include:

  • Internal marketing teams that need a stronger digital marketing strategy, better prioritization, or clearer processes
  • Marketing directors and VPs who want expert support for SEO, analytics, technical challenges, or performance management
  • Agencies that need senior-level advertising and SEO expertise to supplement their existing capabilities
  • Businesses without a full-time strategist but with staff who can execute day-to-day tasks
  • Digital marketers preparing to adapt to AI SEO and generative search changes
  • Teams facing plateaued results, unclear next steps, or ongoing roadblocks
  • Organizations planning major changes, including platform migrations, rebrands, website rebuilds, or new program/product launches

Consulting provides structure and expert oversight, enabling teams to move with confidence and make decisions grounded in data.

In higher education and deciding between consulting support or a full agency partnership? Take our Higher Ed Quiz to identify the best approach for your team.

What Are the Benefits of Working With a Digital Marketing Consultant?

  • Choose the level of support you want and need
  • Maintain ownership of your marketing campaigns
  • Improve your existing team’s expertise
  • Enhance your current campaigns with a little extra advice
  • Work through that itchy problem that’s been bugging you
  • Get past a roadblock without reading 10 blog posts to do so
  • Bounce ideas off a team that has seen it all

What Can Digital Marketing Consulting Help You Do?

Track the success of your marketing efforts

  • Identify exactly where leads and revenue originate
  • Build reliable attribution across channels and platforms
  • Improve lead-handling processes that affect user experience and conversion rates
  • Resolve data gaps and implement consistent reporting
  • Measure campaign return on investment (ROI) with metrics tied to business goals

Plan and strategize

  • Audit your digital presence and identify improvement opportunities 
  • Develop a sound marketing strategy that your team can implement
  • Define audiences and buyer personas based on real behavior and intent
  • Identify the online platforms, channels, and tactics best aligned with your goals

Evaluate current and past marketing

  • Analyze past campaigns to determine their true impact on business growth
  • Assess your current SEO strategy, content, and technical foundation
  • Review paid search and paid social performance
  • Identify wasted budget, inefficient targeting, or low-performing channels
  • Compare historical performance against your goals and key performance indicators (KPIs)

Educate and train your team

  • Ramp up new hires faster with focused education
  • Build digital skills across traditional marketing teams
  • Improve communication by standardizing terminology and definitions
  • Focus the team on KPIs that support business objectives
  • Establish leadership and stakeholder buy-in for the strategy, plan, or recommended changes

AI SEO & Generative Engine Optimization (GEO) Consulting

AI SEO, also known as generative engine optimization (GEO), improves visibility in generative search engines such as ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. These systems interpret content differently from traditional search engines. Rather than relying on keyword usage, they focus on entities, factual consistency, structured information, and clear relationships between concepts.

Our AI SEO consulting services help your team build the clarity and structure these systems need to understand, cite, and surface your content.

What AI SEO consulting looks like in practice

AI SEO consulting helps generative search engines accurately understand your brand. It reveals where your information architecture works against you, giving your team a clear roadmap for improving structure, consistency, and long-term AI visibility. In practice, this includes:

  • Evaluating your current entities and identifying missing, duplicated, or conflicting information
  • Recommending webpage structures and section formats that AI tools can reliably interpret
  • Assessing how your brand appears in AI Overviews and conversational search tools
  • Providing content recommendations based on intent patterns inside generative platforms
  • Developing AI-ready outlines and content frameworks your team can use to improve clarity, consistency, and factual precision
  • Training Enterprise SEO, content, and communications teams on the latest tools and tactics

Benefits of AI SEO consulting

AI search consulting helps teams:

  • Increase visibility in AI Overviews and generative search tools
  • Improve the accuracy of the information that AI systems present about your organization
  • Strengthen entity signals that influence how AI models interpret your content
  • Build content structures that support both AI search and traditional SEO campaigns
  • Prepare for long-term changes in how audiences search and evaluate information

The overarching benefit is clearer representation across the tools your audiences already use and the tools they will rely on next.

Who this is best for

This level of consulting is especially valuable for:

  • Organizations whose audiences regularly use AI tools to compare options or gather information
  • Teams preparing for a website overhaul or restructuring
  • Organizations experiencing visibility issues or inconsistent search representation
  • Marketing leaders building long-term search strategies that account for both traditional and generative engines
  • Businesses that want accuracy and credibility at every point where AI interacts with their content

Marketing & SEO Consulting FAQs

What is SEO consulting?

SEO consulting is expert guidance designed to help organizations improve visibility, technical performance, and content effectiveness. Instead of managing execution, an SEO consultant evaluates your current approach, identifies opportunities to improve organic traffic and AI citations, and provides actionable recommendations your team can implement.

How can agencies support internal marketing teams with external expertise?

Agencies provide internal teams with access to specialized skills they may not have in-house, including technical and AI SEO, analytics, content strategy, and performance analysis. They offer objective insight, help diagnose issues, and guide decision-making while your team continues to own execution.

How can agencies help with content strategy compared to internal teams?

Agencies bring experience informed by hundreds of websites and performance patterns to fuel your growth potential. They understand search behavior, intent, entity optimization, and content structure at scale. That perspective helps internal teams build pages that perform well in both organic search and generative AI systems.

How can consultants help improve search engine rankings for organizations with plateaued performance?

Consultants help improve search engine rankings by identifying what’s holding your current efforts back and outlining the exact steps your team should take next. Through an SEO audit, they uncover technical issues, content gaps, and UX problems that affect visibility across digital platforms, then recommend improvements your team can implement without outsourcing execution. This gives organizations a clearer digital strategy and removes the guesswork that slows progress.

How does consulting support teams running social media ads and broader advertising campaigns?

Consulting supports teams running social media ads by improving targeting, messaging, and measurement across every channel in your advertising campaigns. A consultant reviews performance data, identifies wasted spend, and strengthens how ads connect to SEO, content, and website improvements so campaigns operate as part of a unified digital strategy. With guidance from digital marketing experts, teams can optimize budget while improving results across key platforms.

What is the difference between in-house and outsourced digital marketing?

In-house teams manage some or all of the organization’s marketing work. They handle day-to-day execution and maintain the institutional knowledge that drives brand, messaging, and internal processes. Outsourced teams offer specialized expertise, deeper technical skills, and an outside perspective that helps uncover issues an internal team may not see. Consulting combines both approaches: your team executes the work, while an expert digital consultant provides the strategy, analysis, and direction needed to guide that work effectively.

What digital marketing services does Search Influence offer?

Search Influence offers SEO, AI SEO, local SEO, technical SEO, content strategy, paid media management, email marketing, and analytics support. We can operate as your full-service digital marketing partner, work alongside your internal team in a hybrid model, or provide consulting-only support when you need specialist-level guidance. Our services adapt to the level of execution and collaboration your organization prefers.

Why Search Influence for Consulting Services?

Our marketing consulting agency brings the experience, credibility, and cross-industry expertise organizations need when evaluating complex marketing challenges.

  • Trusted expertise since 2006, supporting organizations through every major shift in digital marketing
  • A senior team with decades of combined knowledge, from early SEO practices to today’s AI-driven search landscape
  • Experience across industries, including healthcare, higher education, hospitality, and beyond
  • Deep familiarity with markets across the United States, helping us understand regional search behavior and competitive environments
  • A proven track record of diagnosing performance issues and guiding teams toward clear, achievable next steps

If your team is facing stalled performance, unclear direction, or new challenges introduced by AI search, we can evaluate what’s happening and recommend the most effective path forward.

Speaking Engagements and Industry Leadership

Search Influence is recognized as a leader in foundational SEO, paid advertising, and AI search strategy. Our team is frequently invited to share actionable insights at national conferences, industry events, and professional associations. We speak on topics such as modern search behavior, AI SEO strategy, and the evolving world of digital marketing as a whole.

A few of our speaking engagements include:

Give us a call, share your challenges, and we’ll provide a recommendation on how we can help you improve your marketing effectiveness!

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