Meaningful Metrics and ROI Analysis

You can make smarter decisions about where to invest, as well as show the impact of your marketing activities. If you know more about your audience, how they interact with you, and the different actions they take leading up to a conversion.

Our data-driven approach focuses on:

  • Capturing Every Lead – We track how anyone inquires about your business, whether it is a call or form submission — you name it.
  • Lead Source Attribution – You don’t know what marketing efforts work if you don’t know where they come from. We accurately track and attribute leads to a specific source, so you know which provides the results you want and which ones need optimizations.
  • Analyzing Lead Quality for Future Success – Not all leads are created equal— some are high quality, while others are not ideal. We analyze the quality of your leads and make optimizations to increase your campaign’s performance allowing your marketing to drive a greater ROI.

Have a question for us? Whether you need an expert opinion or help formulating a strategy for your business, we’d love to hear from you.

Website Form and Call Tracking

Our tracking system tracks phone calls, form completions, and captures valuable data across your campaign to tell you what’s driving success and where we can help you improve.

Conversion Tracking

We demonstrate the effectiveness of your campaigns by tracking which ones generate leads and sales in order to better manage your campaigns.

Reporting

Custom reporting dashboard, on your time frame, provides you with a clear picture of how your campaigns are performing. We’ll go over your results and projects monthly so you actually understand what is happening and we can receive your feedback. Leads, impressions, clicks, sales — we speak your language, report on the metrics that mean the most, and create custom reports on your time frame.

ROI

Through regular ROI analysis, we demonstrate how our efforts help you meet your bottom line.

Conversion Optimization

We nail down your target audience, track every interaction, and establish a clear picture of where opportunities exist.