YPA Blog – File Under D
January 10th, 2009 by
The Yellow Pages Association has launched a blog .
I added it to my feed reader under Local Search. I put it there because I don’t have a category for Dinosaur or Dead Trees or Dying industry 🙂
I kid — I think the Yellow Pages has 5-10 years of life left in it.
There may be some consolidation and there will certainly be heroic efforts to save it, but ultimately it will completely lose relevance in a world of ubiquitous connection.
Of course, it may all turn around. Who knows?
And, in case you’ve never heard me say it before, the YPA is responsible for one of my favorite taglines of all time:
“We’re the Yellow Pages, we sell things”!