UPCEA Publishes Blog Post by Search Influence’s Alison Zeringue
November 17th, 2022 by
On October 28, 2022, UPCEA (the leading association for professional, continuing, and online education) published the blog post “SEO & Digital Advertising: Jet Fuel for Your Higher Education Marketing Strategy,” by Search Influence Director of Account Management Alison Zeringue.
For over 100 years, UPCEA has served public and private colleges and universities across North America with a focus on:
- Professional and continuing education
- Alternative and non-degree credentials
- Marketing and enrollment management
- And most recently, online leadership and administration
Alison Zeringue’s UPCEA Blog Post
In her blog, Alison discusses how the demographics of Professional, Continuing and Online education units’ students have evolved along with the demand for online education options — creating a new challenge for high ed marketers.
She discusses how expertly crafted SEO and digital advertising can give higher education marketers a leg up in a constantly changing field.
“In my tenure as a marketer, there is a theme that rings true: Search engine optimization (SEO) and digital advertising — both paid search and digital display — work in tandem to deliver consistent, qualified inquiries to fuel your pipeline,” Zeringue said in the post.
UPCEA and Search Influence’s Partnership
In 2022, ROI-focused digital marketing agency Search Influence became a Platinum Partner of UPCEA.
Through this partnership, Search Influence shares how higher education marketing institutions can optimize, measure, and track their search engine optimization and paid ad strategies to drive more qualified prospects to their marketing channels.
Learn More From the Higher Education Marketing Experts at Search Influence
Since 2006, Search Influence has been crafting digital marketing campaigns for higher ed institutions that show proven results.