Top 10 Search Influence Social Media Blogs of 2016

December 20th, 2016 by Matthew Bains

Everyone loves a good countdown list to finish up the year. We’ve had a lot to be proud of at Search Influence. Get cozy and check out our top 10 social media blogs from 2016!

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#1. What Happened to Facebook’s 20% Text Grid Tool?

Originally published in March, this post is still holding on to its ranking as one of our most popular blogs ever! Learn how Facebook’s change to their text grid tool could affect the reach of your business’s ad campaign.

#2. A Dentist’s Guide for Choosing Target Audiences on Facebook

Facebook offers many different targeting options for campaigns. Did you know that one targeting parameter includes photo uploaders—Facebook users who have posted more than 50 photos in the last month? What better audience for a dentist to target than users making sure their pearly whites are perfect for their selfies?

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#3. Should You Be Using Google’s URL Shortener in Your Social Media Campaigns?

This post from Shane Kretzmann continues to be one of our more popular blogs. He covers the benefits of using Google as your URL shortening service, like proper redirects and analytics data.

#4. These 10 Expert Tips Will Drive Traffic to Your Business’s Website

From schema markup to video syndication to press release publication, this post shares 10 valuable tips to help you increase your site’s traffic in no time.

#5. Should Each Franchise Location Have a Separate Facebook Page?

According to a study performed by Hubspot, 95% of Millennials expect brands to have a Facebook presence! Learn about questions a franchise should consider before deciding on its Facebook strategy, like varying components based on location, whether or not the majority of your consumers are on Facebook, and company culture.

#6. Learn How to Create a Snapchat On-Demand Geofilter to Boost Your Next Event

Back in February, Snapchat announced that users could create On-Demand Geofilters for any event for a fee as low as $5. This post covers the simple process of designing and setting up the filter for your next event or party.

#7. 4 Tips to Start Your Black Friday Social Media Strategy

These social media strategy tips can help businesses boost online and in-store sales all year long as well as during Black Friday. Check out some of the advice, like knowing when to start your messaging (hint: earlier is always better).

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#8. Why Social Media is Critical for the Growth of Your Business

More small businesses are investing in social media, and for good reason—their customers are already savvy users. This interesting post covers topics like knowing exactly when to post. Thursdays and Fridays from 1 p.m.–4 p.m. result in 18% higher engagement!

#9. 5 Medical Practices Effectively Using Instagram

Doctors: is your social media strategy healthy? These 5 medical practices have been using Instagram to generate more traffic to their site and stimulate user engagement. Instagram is on the rise—users are nearly 60 times more likely to share an image than those on Facebook.

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#10. 5 Things Healthcare Professionals Should Never Post on Social Media

New to social media at your practice? This post from February covers pitfalls to avoid, like doctor-patient confidentiality, misleading information, and the all-too-common Facebook rant or complaint.