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Higher Education SEO Checklist for Nontraditional Programs
Key Insights Nontraditional programs are driving enrollment growth. These offerings now provide working adults and lifelong learners with accessible routes to advance their skills and careers. Your real competition isn’t just other universities. Private bootcamps, online platforms, and credentialing providers are dominating search results and targeting the same students you …
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New From Search Influence – AI Search in Higher Education: How Prospects Search in 2025
Artificial intelligence isn’t on the horizon for higher ed — it’s here. Half of prospective students already use AI tools weekly to search for information in the same way they use Google. To help institutions adapt, the Online and Professional Education Association (UPCEA), in partnership with Search Influence, has released …
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Search Influence Honored as One of 2025’s Best Women-Owned Businesses by New Orleans CityBusiness
Search Influence is proud to announce that New Orleans CityBusiness has named us one of the 2025 In the Lead: Best Women-Owned Businesses honorees. The special section, profiling recognized companies, will appear in the September 19, 2025, issue of New Orleans CityBusiness. This honor comes alongside our recognition as an …
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SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com
I recently automated an SEO process that used to take our team hours of manual work. It now runs in 5 minutes. This isn’t about replacing experts. It’s about getting them out of spreadsheets so they can actually solve strategic problems and get creative with content. Here’s how I built …
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Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results
Key Insights The modern student journey is multi-channel: Your marketing efforts must span search engines, social platforms, and AI tools. SEO builds long-term visibility: SEO is a key strategy for sustaining awareness and reducing overall acquisition costs over time. Digital ads deliver speed and precision: Paid ad placements boost visibility …
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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO). His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to …
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The June Influencer: Agency vs. In-House? Plus, Mastering AI for SEO
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! The AI SEO Guide: From Concepts to Application …
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How to Secure Stakeholder Buy-In for an SEO Roadmap
Key Insights Search Influence’s personalized SEO Roadmap will focus on one top program or degree and give you recommendations that you can implement immediately. Your ready-to-execute plan will include keyword strategy, content strategy, technical SEO, and authority and link building. Understand Your Stakeholders: Identify who needs to approve an SEO …
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The May Influencer: Don’t Get Left Behind – Key AI Search SEO Changes to Know
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! AI-Powered Search Is Here — Why It’s Time …
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