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Instagram is “Ad” it Again!
Does it seem like, eventually, everything turns into a platform for advertising? For social media, that seems to be the trend when comparing networks over the years. Everything from Facebook, Google, Twitter, Pinterest, and Pandora have all followed the same trend. Using a great business plan (and a lot of …
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LocalU Is Coming To Dallas!
Local businesses and small business marketers in the Dallas / Fort Worth area are in for a treat! The traveling road show of local online marketing, LocalU, is making its way to Dallas, TX on Thursday, January 23. I had the opportunity to attend LocalU when they came to New Orleans, …
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Top 3 Things to Check in AdWords “Dimensions” Tab
The Dimensions tab in AdWords is a very useful area. You can really dig into a variety of different data sets to analyze your PPC performance. This data can give you valuable information on how best to optimize your campaign to maximize your budget, especially if you are limited by …
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3 Easy Steps to Launch a Successful PPC Campaign
I’ve been in online advertising for about 8 years now. In that time, I’ve launched hundreds of accounts and thousands of search campaigns. Not all of them have gone as smoothly as I would like to believe. Instead of relying on my years of knowledge, I have a blueprint that …
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5 for Friday — Links, Stories & Posts For Your Weekend
Google AdWords Announces Enhanced Campaigns -Search Engine Watch Google announced Enhanced Campaigns this month, much to the dismay of some and delight of most. The Enhanced Campaigns work to simplify mobile marketing – sounds good, right? So why are some advertisers viewing this update negatively? Check out our blog post by …
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AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?
Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
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Why You Should Start a PPC Campaign Today
PPC Questions & Answers for Small Businesses I get a lot of questions from clients about starting or maintaining a paid search or Pay Per Click (PPC) campaign. While we at SI are undoubtedly convinced of the positive impact a paid search campaign can have on a small business, others …
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When Keeping It Relevant Goes Wrong
Guide to how small businesses and new advertisers can stop wasting money on Google AdWords by a Google AdWords Certified Professional.
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Google Adwords Certification: The Breakdown
Getting Google Adwords Certified can be an invaluable update to your resume. Why? With this professional SEO accreditation, you’re making sure you’re doing everything you can to increase your worth to your clients or company. Whether you are planning to start a paid search campaign for your business or if …
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3 PPC Keyword Research Strategies to Break Free From Organic
With the “reimagining” of Keyword Research strategies focused around these three concepts (and one quick point), your ROI will skyrocket from the CTR and quality score increases that come with a well-curated keyword list. What tricks have you used to get the most out of your keywords?